“The e-commerce industry is growing at such a rocket pace and the emergence of live online shopping has only helped it evolve into one of the most lucrative sectors. Add social media to the mix and you have an unbeatable recipe for shopping,” says Business Strategist Hirav Shah.

Shah adds, “Social media has become a quintessential element in today’s marketing mix, but having a social media marketing strategy is par for the course in today’s times. The social media market is saturated with brands trying to stand out and reach their customers and one challenge every store owner will face is how to increase online sales.”

The mindblowing explosion of e-commerce has only made it more difficult to attract the visitors needed to enhance online sales. Customers’ demands, to add to that, have increased and the competition has become more fierce – in such a situation, online businesses will only be able to maximize their growth if they learn how to develop an organic engagement on social media.

Becoming familiar with the way social media works doesn’t have to be expensive or scary. It costs nothing more than your time to leverage a community to build sales from organic engagement.

According to Hirav Shah, these 5 tips will help you get started.

1. Focus on Your Target Audience’s Favourite Platforms

While it is always recommended that you build your channels on all available platforms, it is also important to figure out which platform your target audience spends the most time on. Once you do that, you can nail your content marketing and targeted advertising on those channels.

2. Build a Strong Presence

In today’s age and day, potential customers would probably check out your social media profiles before visiting your website. Social media is where they go to get the flavor and feel of your brand. So, invest resources and time in building your social media handles in an attractive way. It’s all about effectively portraying your brand in the digital world. Take it one step at a time, and gradually build your digital presence. Interact with your audience on a regular basis, additionally, and keep them engaged – start conversations, be humorous, share breaking news stories that align with your core values, and let your true colors show.

3. Create Powerful Content

Crafting compelling content is no easy task and since you need to do this on a frequent basis, makes it even more difficult. But that’s where your creative juices need to come into play. According to research, it has been observed that the audiences respond differently depending on the frequency of your posting, so ensure you test to figure out the best cadence for your brand. As they say, content is the King – be up to date with the ongoing trends, gauge your audience’s pulse, keep monitoring your audience’s social media profiles to find out what they’re interested in the most, and even check out what your competitors are up to.

4. Respond to Your Customers

This is an extremely important point to take note of. Responding to your customers and their queries will help your brand grow and also help your audience identify with the brand as well as the message you’re trying to send out. Whether you do this via chats, messaging, or live videos, responding to customers’ messages and queries will also help establish you as an expert in your field. It is important to let your audience know that you are available, accessible, and approachable.

5. Use Messaging Apps for Customer Support

If you’re forgetting about messaging apps like WhatsApp, Facebook Messenger, and WeChat in your social media marketing, then you’re missing a big opportunity to connect with your customers. Businesses are finding them especially useful for providing 24/7 customer support at the moment.

Hirav Shah concludes the discussion by saying, “Irrespective of the size of your business, social media tools can assist you in connecting better with your audience, reach new potential clients, and increase awareness of your brand. I know the possibilities seem overwhelming, so start small. You don’t need to do it all – go for a focused approach. From posts about products to live online shopping, customers are reaching out far and wide when it comes to social media. So, don’t hesitate to use it to its full potential.