We all know that, Digital was essential for 2020 due to the COVID-19 pandemic.
Virtual & augmented reality were key technologies in blurring the boundaries as people around the world were under lockdown at home.
Meanwhile,Hirav Shah in this article explains how AR (Augmented Reality)has enhanced the online shopping business.
How to define AR (Augmented Reality)?
AR can be defined as a system that fulfills three basic features:
1. a combination of real and virtual worlds,
2. real-time interaction, and
3. accurate 3D registration of virtual and real objects.
The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment). This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment.
How AR Enhancing Online Shopping Business?
Shopping experience is today redefined by Augmented Reality. As customers become increasingly mobile, the demand for better services through digital platforms also increases.
Meanwhile, a study says that 65% of consumers in the US are finding augmented reality convenient while shopping.
Online shopping platforms and retail businesses must adapt to fast changing customer behaviour to remain relevant in the cut-throat industry and to keep up with emerging global trends also.
Now, we got a hint that AR is enhancing the online shopping business.
HOW AR Enhances Online Shopping Business?
There are mainly 4 ways AR enhances Online Shopping Business. Here is the list.
1.By making shopping experiences more riveting
As the world progresses digitally, all industries must strive to be adaptive and agile. In the retail sector, accelerating the shift to digital platforms is known, to give customers a better service. Utilisation of augmented reality has made shopping experiences more riveting and communicative. This is a suggestion for all brands that, to make a mark and ensure continued sustainability in the future, investment in modern technology is a must. Augmented reality is therefore a need.
2. By Enhancing Consumer Experience
Due to its convenience, a marked rise in online shopping has been recorded over the past few years. However, many consumers are still wary of buying some products online, especially high-value ones. This is because consumers are unable to ascertain the quality of materials and fear that actual items or products may not look the same as seen online. But no worries !
Augmented reality addresses this by superimposing text, graphics and videos onto the physical world, so customers can scrutinize products better. Yes, this actually happens. They can use their AR app or their smartphone camera to see what a particular item of clothing would look when they wear it. This greatly enhances the shopping experience and consumer satisfaction.
3. By Increasing Brand Awareness
AR aids in increasing brand awareness with customers. It significantly improves consumer perception of a brand as an innovative brand. It also widens the market base as it appeals to various age groups. It attracts boomers who marvel at the futuristic technology. It also captures the younger millennials who grew up with the technology. Lastly, advanced AR features differentiate a brand from others, which don’t have such abilities.
4. By Boosting Product Sales
Augmented reality raises consumer confidence in the quality of products and their features. It also enhances knowledge on product specifications for better-informed purchasing decisions. As it empowers consumers, AR consequently helps drive sales and boost business growth.
A pandemic that ravaged the world and accelerated the digital transformation of, well, everything?
“Yes, it’s going to reach there“, Says Hirav Shah.
Hirav adds, As the world is striving to reach a new normal, you will see technology helping people reach there, from a thing or two to many things, from hybrid work practises to high-tech masks.
As digital is revolutionising our way of life,
so as Astro-Strategy ; that is revolutionising businesses and careers and lives,
by now we all have known, right !
Absolutely correct, and there are many testimonies to this as well.
Indeed, Hirav Shah’s Astro-Strategic advice has brought in a dramatic change for numerous businesses and careers and they have now reached upto the next level as well.