Why Pan Masala Brands Left A Bad Taste in the Mouth for Bollywood Superstars

Shah Rukh Khan, Ajay Devgan and Akshay Kumar-The three megastars were part of the surrogate tobacco advertisement featuring cardamom– It was Akki alone who was left holding the wrong end of the stick.

Next, Akshay stepped back from being one of the brand ambassadors of Vimal Elaichi after facing severe backlash on SM.

Kumar issued a statement where he apologized to his fans for his participation in the ad, considered a surrogate advertisement.

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Description:

Brand endorsements feature known and famous personalities, which include mostly Bollywood stars and cricketers. They are considered as faces as they have millions of die hard fans across the globe. The youth is mostly influenced by them.

In India, the popularity of Cricket is such that people have sentimental values for it. In each corner of a typical Indian household, a child shows interest in it. He idolizes his icon to become like him someday. Similar happens with bollywood movies. Many youngsters dream to become an actor. Sometimes, they often worship them as God.

Naturally, they are influenced by them so much that, even if they start to endorse some alcohol or tobacco brand, they still love them from their hearts and may use these harmful substances. When they see that their icon is using such substances in advertisements, they consider using them irrespective of its harm.

They are brainwashed by their so-called idol. Nowadays, we see actors having millions of followers, mostly youth endorsing tobacco brands. They have downgraded to such an extent for money that they don’t care about the young folks idolizing him.

“It shouldn’t be a matter of money but maintaining high end morals. Ideally some famous personalities can do anything for a big cheque“- Opines Hirav Shah, Business Transformation Leader.

Sachin Tendulkar is considered as the God of cricket in the Country. Every kid sees up to him and young cricketers know him as one of the greatest players of all time. Still he didn’t choose to endorse any tobacco or alcohol brand till date. Such should be one’s idol who is professional on and off the cricket field.

The unethical brands throw huge amounts of money to promote them. They have usually forgotten their ethical values and get ready to be sold by them. People need to realize that they are just as common as we are. Mostly they don’t use them personally which they actually promote.

Final Thoughts:

From a neutral lens, pan masala brands have actually left a bad taste in the mouth for Akshay Kumar, Amitabh Bachchan.

“Lastly, it all depends upon the youth of India to idolize a good personality, not merely be blindfolded by their work on screen“-Concludes Hirav Shah, Business Enhancement Expert