Some within and outside the industry fear that, with the advent of new media and online journalism, newspapers are going to face a huge challenge.
The newspaper has a storied history in India. The first Indian newspaper was published in 1780 — the Bengal Gazette, popularly known as Hicky’s Gazette. It was a two pager in foolscap size. Then, Newspapers grew rapidly in India.
Facts of NewsPapers Industry
- Print media and electronic media are two of the major forms of mass media.
- Mercury and the Moon play a major role for any communication with humans. Newspapers are the senders and Humans are the receivers. It means this communication is a one way communication.
- To go through print media specifically News Papers, one should be literate as it needs to read the information
- Print media needs more time to edit and update as new printed materials need to be released.
- Print media is not available 24*7, rather it comes in intervals for instance daily printed newspapers, monthly magazines etc.
- Print media needs to be carried always with the person, for instance taking a paper in a bag or taking a magazine in a bag.
- Print media companies have the cost advantage. That is, the newspaper cover prices in India are very low and are affordable to most people.
- The credibility of print media and the widely prevalent paper reading habit, have helped sustain and grow the segment.
- India has a unique distribution model. Newspapers are available at one’s doorstep at the cover price — say, between Rs ₹1-₹10 a day (depending on the newspaper) so overall low price compared to global newspapers.
- Combination of Moon, Jupiter and Mercury play a major role in keeping pricing low and making this industry again super demandable.
Limitation of Newspapers
- Live show, Live discussion, Live reporting is not possible in print media.
- Coverage area of print media is limited and comparatively less than electronic media.
- Print media is more reader friendly.
- The price is much higher in the global markets. This is because the labour costs are higher in the developed countries and many readers only access newspapers in public places, thereby constraining growth.
Challenges Faced By Newspaper Today !!
Today, electronic and digital technology has begun holding sway in the information and entertainment industry and some within and outside the industry fear that, with the advent of new media and online journalism, newspapers are going to face a really big challenge.
Mars, Moon and the combination of Mercury with Venus play a huge role in making electronic media accessible and acceptable.
The Indian newspapers are going through tremendous technology transformation and are adapting methods and means to fight electronic media in the matter of news presentation and physical deliverance of the newspaper each day to the reader.
Print media has to reach its readership with almost matching speed and authenticity of news. This competition and adaptation of new technologies has undoubtedly given a big boost to stability and further growth of the newspapers and all other kinds of print media.
- With newspaper still widely read, especially for local content, print is thriving despite headwinds
- Globally, the print media industry has been on a decline, in terms of business.
- Newspapers in developed markets have been, over the last few years, losing customers and advertisement revenues to alternative mediums.
- But print in India is a very different business from that in most developed regions. It has not only survived the rough times but continues to grow.
- Lastly, local content attracts readers more. In India, the vernacular media has an upper hand over the English newspapers and magazines.
- Regional newspapers with multiple editions help cater to a wider (local) audience. This also enables local businesses to advertise in one or more editions that serve their target markets.
- For instance, DB Corp, otherwise known as the Dainik Bhaskar group, publishes the largest set of regional newspapers in India. It has 46 editions for its Hindi newspaper, nine editions for its Gujarati newspaper and six for the Marathi newspaper.
As per Business Astrologer Hirav Shah, 2021 adds to 5 and is ruled by Mercury the planet of communication. So it seems very positive for Print media and predicts huge further growth of newspapers in India.
On the other hand, the Indian newspaper industry is vibrant and on the growth path and is expected to grow by 17.9% in the next five years.
Newspaper Industry will be back with the bang in 2021 predicts Business Astrologer Hirav Shah.