Rebranding is a strategic process that companies often undertake to revamp their image, messaging, and identity in response to changing market dynamics or to better connect with their target audience. In India, several notable companies have undergone rebranding efforts to stay relevant and resonate with their customers.
Rebranding requires a lot of plan of action. Some Indian companies have done it good, others have flopped. One must learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.
Realizing how to rebrand a company necessitates a lot of research, strategy, and introspection. The thought process is to find inspiration in consumers, commit to what you stand for, build a brand for your future company, and don’t try to be something you’re not. Learn from companies who have already gone through the rebranding process.
Here are a few examples:
Table of Contents
Tata Group:
Before: Tata Group had a diverse set of companies under its umbrella, but the branding lacked cohesion.
After: Tata Group underwent a comprehensive rebranding effort, introducing a new unified logo and visual identity in 2019. This rebranding aimed to project the group’s commitment to innovation and collaboration while retaining its core values.
Air India:
Before: Air India’s brand had become somewhat dated, and it struggled to compete with newer, more dynamic airlines.
After: In 2007, Air India underwent a significant rebranding effort that included a new logo, updated livery, and improved in-flight services. The goal was to modernize the airline’s image and compete effectively in the global aviation market.
HDFC Bank:
Before: HDFC Bank’s original logo was simple and straightforward but lacked a distinctive identity.
After: In 2020, HDFC Bank unveiled a new logo that incorporated a stylized letter ‘H’ and a green color palette. This rebranding aimed to reinforce the bank’s commitment to growth and innovation.
Indian Railways:
Before: Indian Railways had a traditional and somewhat outdated image.
After: Indian Railways has been gradually modernizing its image through station renovations, improved services, and the introduction of modern amenities. This ongoing rebranding is aimed at enhancing the passenger experience and attracting more travelers.
Paytm:
Before: Paytm initially started as a mobile recharge and bill payment platform with a simple blue and white logo.
After: Over the years, Paytm expanded its services into various financial and digital offerings. The rebranding involved adopting a more colorful and vibrant logo, signifying the brand’s evolution into a comprehensive digital financial services platform.
Bajaj Auto:
Before: Bajaj Auto was primarily known for its scooters and had a conservative brand image.
After: Bajaj Auto transitioned to focusing on motorcycles and underwent a significant rebranding in the early 2000s. This rebranding positioned the company as a leader in the motorcycle market and introduced new, stylish models to appeal to a younger demographic.
Final Words
These are just a few examples of how Indian companies have embraced rebranding to adapt to changing market dynamics, attract new customers, and project a fresh image while staying true to their core values. Rebranding is an ongoing process that reflects the evolving nature of business and consumer preferences.
About the author
Hirav Shah is an International Bestselling Author, Astro Strategist & Validation Expert for Business, Sports, Entertainment, Politics & Real Estate with a user-centric focus. His work integrates strategy, brand, and user experience. Rebranding desk involves Astro Strategist for certainty of procedures and estimated income post rebranding.
