The eCommerce business is going to the next stage because of the mobile revolution. The mobile App has opened a new market for the store admin and provides a seamless user experience to the customers. The eCommerce mobile app has already given rise to many eCommerce stores in terms of sales, revenue, customer engagement, acquisition, reliability, and so on.
Noted Business Astrologer cum Business Strategist Hirav Shah says, “On account of modern innovation, mobile apps are transforming into an indispensable piece of each business for contacting more audience. Mobile apps have changed the way in which retailers can associate with their customers. There is no more reliance on bulletin boards or printing materials to advance unique offers or limits when you can do it all the more beneficially through a mobile eCommerce app.
All throughout the planet, Mobile eCommerce advancement is on a very basic level, being driven by customers utilizing mobile gadgets to purchase goods and administrations. As per eMarketer gauges, retail eCommerce sales contacted $2.3 trillion every 2019. What’s more, in 2021, mobile eCommerce is expected to hit $3.5 trillion.
In the event that you are an eCommerce business owner, you need to perceive and acknowledge this reality. With everything heading the mobile way, your eCommerce store won’t ever arrive at its maximum capacity without a mobile app supplementing it.”
There are multiple importance and benefits of launching the eCommerce mobile app. According to Hirav Shah, some of them are-
Table of Contents
1. Customers Prefer Shopping Apps
The superiority of shopping apps can’t be neglected. It became easier and convenient for the customer to download the Android and iOS App to browse the products of the store. The user can simply visit the App and access the required products and items.
2. Dedicated Marketing Channel
Brands can now connect to their customer 24*7 with the help of a customer support feature in the Native App. With the increase in the usage of mobile phones, companies are bound to launch shopping apps for their business. It helps in improving the interaction of the brands with the customers by delivering efficient and consistent engagement.
3. Enhanced User Experience
The enhanced user experience matters a lot to the online presence. The App automatically gets adapted according to the user’s smartphone size. Moreover, the store admin can also perform several layouts, banners, images, etc., changes.
4. Increased Conversion Rates
It is researched that Android and iOS apps are able to generate more revenue than websites. The App helps the store admin to achieve a high conversion rate for the business. The high conversion rate can also be achieved by using the combination of UX efficiency, easy navigation, and easy operation.
5. Customer Loyalty
The App for eCommerce helps the merchant to create a trustworthy and reliable connection with the customer. To increase customer loyalty, the App allows the store owner to also include store coupons and discount vouchers.
6. Improved Response Rate
Users can access the mobile App fast and perform their actions quickly. This benefit of the App generates reliability among customers and improves their engagement rate.
7. Engaging With Inbuilt Feature
The Mobile App can be coordinated with several engagement features of the user’s smartphone, such as location and voice search. It allows users to search for the product available in their geographic location. The online visitor can also find the product with the help of voice search(This option is only available for android phones).
8. Higher-order value
According to the research, the customers tend to order for much higher value in the Native App compared to the online websites. The order value can also be affected by the push notifications feature. Notifications can be customized and sent to the users about the new update, discounts, offers, etc., on a regular basis.
More Features of Shopping Apps
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The store admin can easily enable all the store payment and shipping options on the mobile App.
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The store owner can take the market internationally by enabling Multilingual and RTL support features in the Mobile App for eCommerce.
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Around 92% of online visitors tend to read reviews first before buying the products. So, it allows the users to review and rate the purchased products.
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The push notifications are mainly sent for new arrivals, offers and discounts, updates, and much more. The push notification is a great feature to ensure the success of your mobile App and boost profit.
Here’s a pictorial illustration:
Hirav Shah, in conclusion, says, “The App is already taking benefit of the multiple opportunities and substantial sales growth in the eCommerce market. After reading this blog, we can clearly state that eCommerce Mobile Applications help in boosting conversion rates and minimizing the cart abandonment rate.
Since you thoroughly understand mobile eCommerce apps, it’s an ideal opportunity to launch your endeavour.
With the above-given reasons, one can well envision that a Mobile eCommerce App is a help for your online business as it connects more customers and associates your business with the intended interest group. In this way, to have a solid client base with higher incomes, constructing an eCommerce mobile app following the given cycle will be your first goliath venture towards prominence and changes.”
