Feb 4, 2022
The Difference between Marketing and PR / Advertising And How It Affects Your Brand What we do as entertainment marketing professionals is deal expertly in the art of consumer suggestion – something which flows along the lines of both PR and advertising. But...
Jun 28, 2021
Most start-ups can emerge as key drivers of economic growth and job creation, and can often serve as a catalyst for radical innovation. During the COVID-19 crisis, few start-ups have continued to play a critical role for economies. Few innovative young firms have...
Jun 25, 2021
The questions facing the industry are now two-fold. (a) When will it be safe again to watch movies sitting cheek-by-jowl in the cinema halls? (b) Will the audience also come back to the movies? This depends on (a) Whether COVID-19 further mutates into a less...
May 23, 2021
The digital landscape has been fast-changing for a number of years, with mobile technologies upending the old models of customer engagement. In today’s world, businesses have to deliver a great customer experience in order to succeed. Customers are now better...
May 18, 2021
Being a small business owner is quite a challenge these days. You have so many things to do and so much to think about. You also need to ensure a budget to keep your operations up and running, stay ahead of your competitors, do thorough market research. On top of all...
Apr 4, 2021
it is important for every organisation to have appropriate time-tested processes and techniques in place for a sound business impact analysis, says Astro Strategist™ and Business Astrologer™ Hirav Shah. Businesses cannot avoid disruptions in the form of mishaps,...
Mar 30, 2021
In today’s busy, digitalised world, executives, entrepreneurs and businessmen are constantly on the lookout for someone who can help them stay focused and work their way up the success ladder. While a life coach can help one connect to one’s inner core and help them...
Mar 28, 2021
So many successful people credit their sense of self and their confidence to their success. But not many people really explain how to build confidence, or how to become confident – Says Hirav Shah, Noted Influencer, Thought Leader and Business Strategist. In...
Mar 26, 2021
tWhat Is A Business Owner First of all, understanding the difference between being self employed and a business owner is very important. Being self employed means you can own a business but you have to be there for the money to come in. You are still working for...
Feb 27, 2021
Real estate is a lucrative business in today’s times. With increasing density in cities and 2-tier, 3-tier cities, there is growing hunger among people to own property. Real estate industry comprises various forms of realty such as commercial, industrial, residential,...
Feb 24, 2021
There is a famous story about Google, where it is said that that tech giant took months and tonnes of research to change a shade of blue in its logo. This story is religiously passed on by marketing gurus to establish the importance of branding. Here, let’s consider...
Feb 23, 2021
Reputation management is very crucial in creating a perception of the brand that the brand is happy enough to cultivate and present to the general public with respect to an individual’s objective in line. When you hire an ORM Company, you are doing yourself a...
Feb 21, 2021
Pharmaceutical industry is a well-established industry thanks to the many ailments that humans face. Apart from regular over-the- counter medicines, the pharma companies take up intensive research programmes to come up with medicines and vaccines for various human...
Feb 19, 2021
Food is a primary commodity essential for humans. But restaurants make humans crave for variety and change. Just like mom-cooked food, a restaurant’s USP is in creating repeat customers, who come back to relive the experience time and again. Astro strategist Hirav...
Feb 17, 2021
How can we predict our futures? You might not have great intuition; you might not have an amazing foresight. But there is one thing you can do. Look at your actions. Your actions are pretty much indicating where you will end up in your future. Here’s how What...
Feb 16, 2021
Organic food industry is a continuously emerging market. The demand for all things organic is catching up world over. This puts the onus on organic food producers to adopt and adapt a marketing strategy that will help them retain their brand identity amidst stiff...
Feb 15, 2021
Sports is all about fans and their passion for their favourite athlete or team. Sporting teams spend hoards of money in sending the right signals to fans and potential fans through branding. Well, that’s how they get their money to sustain their teams and players in...
Feb 14, 2021
Education is a huge business these days. It is a service-oriented industry, no doubt, but in today’s time, the business aspect of education cannot be ignored. So, like brands in other verticals, educational brands too need to keep themselves in limelight and reach out...
Feb 13, 2021
Travel is a highly segmented market and there is intense competition in the market. With travellers demanding more customised and highly niche packages for holidaying, travel brands have to ensure that the right message reaches the right audience and at the right...
Feb 12, 2021
E-commerce industry is a burgeoning sector. A new e-entrepreneur enters the market and introduces a brand that claims to be unique. While it’s good news for customers who have a huge array of sites to pick and choose from, it has to be remembered that message is the...
Feb 6, 2021
Automobile industry is a large industry that has brands in various segments. Be it a world-class brand with limited edition cars or bikes, or a relatively budget-oriented brand, branding and rebranding is a constant and evolving process. Astro strategist Hirav Shah...
Feb 6, 2021
Commercial property is all about money. While it needs more investments, it’s the lure of high returns that makes investors put in their money into commercial projects. Hence commercial builders need to be well-established to meet the demand of their clientele and...
Feb 5, 2021
Gold, diamonds, platinum – whatever your base element, jewellery means charm, allure and desire. Jewellery industry is a flourishing industry with humans constantly craving variety and exclusivity. Astro strategist Hirav Shah has a 7 step strategy for jewellers, big,...
Feb 2, 2021
While most of us are still staying sound and safe and sound inside our homes, it is being presumed that the COVID pandemic will have a long-term psychological shift in the way an online business runs. And this holds true for even offline agencies, where the staff has...