Entertainment vs PR and Advertising

Entertainment vs PR and Advertising

The Difference between Marketing and PR / Advertising And How It Affects Your Brand What we do as entertainment marketing professionals is deal expertly in the art of consumer suggestion – something which flows along the lines of both PR and advertising. But...
7 Fundamental Signature Approach to turn around Film business

7 Fundamental Signature Approach to turn around Film business

The questions facing the industry are now two-fold. (a) When will it be safe again to watch movies sitting cheek-by-jowl in the cinema halls? (b) Will the audience also come back to the movies? This depends on (a) Whether COVID-19 further mutates into a less...
Virtual Address A Gunshot Solution To Boost Your Company Growth

Virtual Address A Gunshot Solution To Boost Your Company Growth

Being a small business owner is quite a challenge these days. You have so many things to do and so much to think about. You also need to ensure a budget to keep your operations up and running, stay ahead of your competitors, do thorough market research. On top of all...
What is business impact analysis?

What is business impact analysis?

it is important for every organisation to have appropriate time-tested processes and techniques in place for a sound business impact analysis, says Astro Strategist™ and Business Astrologer™ Hirav Shah. Businesses cannot avoid disruptions in the form of mishaps,...
Why would you choose an astro strategist over a life coach?

Why would you choose an astro strategist over a life coach?

In today’s busy, digitalised world, executives, entrepreneurs and businessmen are constantly on the lookout for someone who can help them stay focused and work their way up the success ladder. While a life coach can help one connect to one’s inner core and help them...
Hirav Shah’s Tips To Build An Unshakable Self-Confidence.

Hirav Shah’s Tips To Build An Unshakable Self-Confidence.

So many successful people credit their sense of self and their confidence to their success. But not many people really explain how to build confidence, or how to become confident – Says Hirav Shah, Noted Influencer, Thought Leader and Business Strategist. In...
Difference Between Business Owner & Business Operator

Difference Between Business Owner & Business Operator

tWhat Is A Business Owner First of all, understanding the difference between being self employed and a business owner is very important. Being self employed means you can own a business but you have to be there for the money to come in. You are still working for...
7 signature step approach for realty industry branding

7 signature step approach for realty industry branding

Real estate is a lucrative business in today’s times. With increasing density in cities and 2-tier, 3-tier cities, there is growing hunger among people to own property. Real estate industry comprises various forms of realty such as commercial, industrial, residential,...
7 signature steps for IT industry branding

7 signature steps for IT industry branding

There is a famous story about Google, where it is said that that tech giant took months and tonnes of research to change a shade of blue in its logo. This story is religiously passed on by marketing gurus to establish the importance of branding. Here, let’s consider...
3 ways to manage Online Reputation Management

3 ways to manage Online Reputation Management

Reputation management is very crucial in creating a perception of the brand that the brand is happy enough to cultivate and present to the general public with respect to an individual’s objective in line. When you hire an ORM Company, you are doing yourself a...
7 signature steps for pharmaceutical industry branding

7 signature steps for pharmaceutical industry branding

Pharmaceutical industry is a well-established industry thanks to the many ailments that humans face. Apart from regular over-the- counter medicines, the pharma companies take up intensive research programmes to come up with medicines and vaccines for various human...
7 signature steps for restaurant industry branding

7 signature steps for restaurant industry branding

Food is a primary commodity essential for humans. But restaurants make humans crave for variety and change. Just like mom-cooked food, a restaurant’s USP is in creating repeat customers, who come back to relive the experience time and again. Astro strategist Hirav...
How do you predict the future ?

How do you predict the future ?

How can we predict our futures? You might not have great intuition; you might not have an amazing foresight. But there is one thing you can do. Look at your actions. Your actions are pretty much indicating where you will end up in your future. Here’s how What...
7 signature steps for organic food industry branding

7 signature steps for organic food industry branding

Organic food industry is a continuously emerging market. The demand for all things organic is catching up world over. This puts the onus on organic food producers to adopt and adapt a marketing strategy that will help them retain their brand identity amidst stiff...
7 signature steps for sports industry branding

7 signature steps for sports industry branding

Sports is all about fans and their passion for their favourite athlete or team. Sporting teams spend hoards of money in sending the right signals to fans and potential fans through branding. Well, that’s how they get their money to sustain their teams and players in...
7 signature steps for Education industry branding

7 signature steps for Education industry branding

Education is a huge business these days. It is a service-oriented industry, no doubt, but in today’s time, the business aspect of education cannot be ignored. So, like brands in other verticals, educational brands too need to keep themselves in limelight and reach out...
7 signature step approach for travel industry branding

7 signature step approach for travel industry branding

Travel is a highly segmented market and there is intense competition in the market. With travellers demanding more customised and highly niche packages for holidaying, travel brands have to ensure that the right message reaches the right audience and at the right...
7 signature step approach for e-commerce industry branding

7 signature step approach for e-commerce industry branding

E-commerce industry is a burgeoning sector. A new e-entrepreneur enters the market and introduces a brand that claims to be unique. While it’s good news for customers who have a huge array of sites to pick and choose from, it has to be remembered that message is the...
7 strategic steps approach for automobile industry branding

7 strategic steps approach for automobile industry branding

Automobile industry is a large industry that has brands in various segments. Be it a world-class brand with limited edition cars or bikes, or a relatively budget-oriented brand, branding and rebranding is a constant and evolving process. Astro strategist Hirav Shah...
7 signature step approach for jewellery industry branding

7 signature step approach for jewellery industry branding

Gold, diamonds, platinum – whatever your base element, jewellery means charm, allure and desire. Jewellery industry is a flourishing industry with humans constantly craving variety and exclusivity. Astro strategist Hirav Shah has a 7 step strategy for jewellers, big,...
How Brands Can Thrive in 2021 Using Digital Marketing?

How Brands Can Thrive in 2021 Using Digital Marketing?

While most of us are still staying sound and safe and sound inside our homes, it is being presumed that the COVID pandemic will have a long-term psychological shift in the way an online business runs. And this holds true for even offline agencies, where the staff has...