Business success isn’t only about capital, customers, and competition. Sometimes, it starts with something much closer—your parents.
In his deeply reflective book Dear Parents, Now It’s My Turn, business strategist Hirav Shah introduces a game-changing idea: the energy of your home determines the momentum of your business.
If your parents aren’t emotionally fulfilled or energetically aligned with you, that disturbance often reflects in your business. On the flip side, when your parents are happy, respected, and cared for—your decisions become clearer, your timing stronger, and your fortune begins to flow.
But how exactly are your parents and your business connected? Let’s break it down.
Table of Contents
The Role of Parents in Your Growth
Parents are your first energy source. They are the ones who planted the seed of your existence, nurtured you with love, and helped you take your first step in life. Their presence—physically, emotionally, and spiritually—forms the foundation of your mindset, belief system, and emotional regulation.
“Your first business mentor wasn’t a CEO—it was your parent.” — Hirav Shah
Their blessings, support, and peace of mind act as invisible but powerful forces that shape how you operate in the world. When they’re in pain, it shows in your energy. When they’re at peace, you become unstoppable.
Why Parents and Business Are Deeply Connected
Business isn’t just external strategy—it’s internal alignment. When your home is in disharmony, your mind is distracted. When your parents are silently unhappy or neglected, it builds guilt, confusion, or energetic tension.
But when they are emotionally secure, financially stable, and deeply proud of you—it gives you a kind of emotional power that no motivational seminar can replace.
What If My Parents Are Already Financially Sound?
Great question. Helping your parents is not about what they need—it’s about what you owe.
Even if your parents are financially stable, that doesn’t mean you shouldn’t take action. In fact, it’s more meaningful when you do things for them that they didn’t expect.
- Give them pocket money—not because they need it, but because they deserve dignity.
- Pay their bills—not because they can’t, but because you can.
- Gift them something personal—not for utility, but for joy.
“Don’t let your comfort zone become your excuse. Your parents didn’t raise you with comfort—they did it with commitment.” — Hirav Shah
Stop worrying about what they’ll say. Just do it. Let them feel what it’s like to receive—not just give.
The 5 Ways to Care for Your Parents — And Transform Your Business
Here are the five emotional and strategic actions every entrepreneur should consider:
1. Spend Maximum Time With Parents
What: Time is the most precious currency you can give to your parents—and yourself. It’s the only thing that once gone, never returns. And it’s the one thing your parents quietly crave more than anything else.
Why: As we grow older and chase success, we often forget that our parents are growing older too. Their physical energy might fade, but their emotional need for connection grows deeper. They don’t need long vacations or luxury gifts—they need your presence. Your undivided time is the real blessing you can offer.
“Spending time with your parents is not about your schedule—it’s about your priorities.” — Hirav Shah
Time also anchors you. In their silence, you’ll find wisdom. In their stories, you’ll find strength. And in their blessings, you’ll find momentum.
How & Where:
- Sit with them during breakfast or tea without phones
- Watch a show together or just revisit old albums
- Ask them about their youth, their struggles, their dreams
Real Story: A startup founder in Bangalore was always busy—meetings, pitches, pressure. One day he realized he hadn’t had a meal with his parents in 3 weeks. He started dedicating 15 minutes every night before bed just to chat with them. No phones. No distractions. That 15-minute ritual gave him more clarity than any mentor.
Another young CEO in Pune began walking with his father every evening. At first, it felt like a formality. Within a month, those walks turned into daily leadership lessons—shared not through lectures, but through quiet stories and reflections from his father’s past.
“Your parents don’t need hours—they need intention. A few heartfelt minutes each day can create miracles.” — Hirav Shah
Another young CEO in Pune began walking with his father every evening. At first, it felt like a formality. Within a month, those walks turned into daily leadership lessons—shared not through lectures, but through quiet stories and reflections from his father’s past.
2. Try to Stay With Parents, Wherever You Are
What: If possible, live with or near your parents—even if it’s not always comfortable.
Why: Physical closeness nurtures emotional closeness. Presence creates deeper care and understanding. Discomfort at the beginning is normal—but it’s often replaced by a quiet kind of joy.
Real Story: A businesswoman in Surat moved back to her parental home after years of staying independently. She feared losing privacy, freedom, and convenience. But slowly, she found her mother’s quiet prayers and her father’s daily stories soothing. Her anxiety reduced. Her team noticed her energy shift. And her revenue doubled within 6 months.
“Growth doesn’t require distance. It requires connection.” — Hirav Shah
3. Take Care of Household Expenses
What: Start contributing or fully taking care of your parents’ monthly expenses—utilities, groceries, medicines, and comforts.
Why: It’s a sign of gratitude. And it gives them emotional security. Even if they can manage it, knowing that you’re stepping up allows them to breathe easier.
Real Story: A real estate consultant in Mumbai began handling his parents’ electricity, groceries, and medicine bills without telling them. His mother called him one day in tears—not because she needed the money, but because she felt his love.
“When you handle your parents’ worries, life starts handling your dreams.” — Hirav Shah
4. Give Pocket Money to Parents
What: Provide regular pocket money—not because they need it, but to empower them emotionally.
Why: Parents rarely ask for anything. But giving them something they can use on their own terms is an act of pure respect.
Real Story: A young entrepreneur from Delhi gave his retired father Rs. 10,000 every month, with a note that said: “Buy anything you like. No rules.” His father bought a new watch, sponsored someone’s education, and treated old friends to dinner. The father smiled more. And so did life.
“Parents never ask—but giving them the power to choose is a sign of real gratitude.” — Hirav Shah
5. Plan Financial Freedom for Parents
What: Set up long-term security plans like SIPs, FDs, or health policies for them—even if they never mention it.
Why: Peace of mind is the best gift. It assures your parents that their future is safe and that they will never be a burden.
Real Story: A marketing executive opened two SIPs in his mother’s name and created a simple 5-year plan. She later said, “I didn’t expect this from you. But now, I know I can sleep without fear.”
“The best gift to your parents isn’t luxury—it’s security.” — Hirav Shah
Why Many Avoid This Conversation (And Why That Needs to Change)
In a world driven by productivity and speed, many successful people avoid deeper conversations about caring for their parents. Sometimes it’s guilt. Sometimes it’s ego. Most of the time—it’s discomfort.
We fear rejection. We assume they’ll say, “No need.” We worry it’ll make us look weak. But the truth is, your parents deserve your time, your love, and your support—not just your success.
“Caring doesn’t make you weak. It makes you wise.” — Hirav Shah
It’s time to normalize gratitude—not just in words, but in actions.
How This Emotional Alignment Affects Business Decisions
Your emotional environment is your decision-making fuel. When your heart is at peace, your mind gains clarity. When you’re aligned with your roots, your ability to lead and grow sharpens.
- You stay calmer in chaos
- You make faster, more grounded decisions
- You intuit timing better
- You attract more aligned people and partnerships
“If the inside is calm, the outside follows.” — Hirav Shah
Energetic Consequences of Neglecting Parents
Ignoring emotional needs at home doesn’t disappear—it shows up in your business.
- Confused direction
- Emotional fatigue
- Blocked intuition
- Repetitive failure or poor timing
Your parents’ silent unhappiness often becomes your unconscious burden.
“If your home feels heavy, your mind can’t fly.” — Hirav Shah
Weekly Rituals to Reconnect with Your Parents
Caring doesn’t have to be dramatic. Small, consistent rituals work wonders.
- Sunday breakfast or dinner together
- One gratitude message every week
- Digital detox hour with family
- Monthly outing arranged by you
- Listening to their favorite songs or stories
“It’s not the scale, it’s the sincerity.” — Hirav Shah
Meaningful Gift Ideas (Beyond Money)
Want to show love without just transferring funds? Try these:
- A framed memory from their past
- A handwritten letter of gratitude
- A curated playlist of their favorite songs
- Recreate a childhood trip or place
- Sponsor something they once sacrificed for you
Sometimes, the most meaningful gifts are rooted in emotion, not expense.
“Surprise them—not because they asked, but because they never did.” — Hirav Shah
Self-Check: Are You Aligned with Your Parents?
Take this short quiz to reflect on where you currently stand. Be honest—it’s for your own clarity:
- Do I spend intentional, distraction-free time with my parents weekly?
- Have I asked my parents lately what they really need emotionally or physically?
- Do I proactively contribute to their comfort—even when they don’t ask?
- Have I expressed gratitude to them in the last 30 days?
- Do I avoid these topics out of guilt, fear, or discomfort?
👉 If you answered “No” to 3 or more, there’s an emotional gap that’s waiting to be healed.
“When you align with your parents emotionally, your future aligns with you.” — Hirav Shah
21-Day Alignment Challenge: Shift Your Energy, One Day at a Time
To help you start small and stay consistent, here’s a 21-day challenge you can take:
- Day 1: Call or visit your parents and listen—don’t interrupt
- Day 4: Pay one monthly bill silently
- Day 6: Send a gratitude message or photo memory
- Day 10: Eat a meal together without screens
- Day 13: Gift them something meaningful from the past
- Day 15: Ask your parents, “Is there anything I can do better for you?”
- Day 18: Arrange a medical checkup or savings support
- Day 20: Hug them or tell them you love them—without a reason
- Day 21: Reflect: What changed inside you?
“When actions become rituals, relationships heal.” — Hirav Shah
A Founder’s Reflection: The Business Shift That Began at Home
Not long ago, a successful founder of a fintech startup in Pune shared how his growth plateaued despite having capital, a strong team, and a great product. But his energy was constantly drained, and clarity seemed far away.
He decided to take a 10-day break—not for a vacation, but to simply stay at his parents’ home. He cooked dinner with his mom, walked with his dad every evening, and sat silently with them for hours.
That break changed his internal compass. He returned with clearer priorities, stronger intuition, and faster decision-making.
Within 90 days, he closed a major funding round. His pitch hadn’t changed—but his energy had.
“When you reconnect with the people who gave you life, you often rediscover what you were meant to do with it.” — Hirav Shah
Why Entrepreneurs Must Not Ignore This
Founders and business owners are often so caught up in their vision, hustle, and survival that they forget the roots that give them strength.
Neglecting parents is not just emotional loss—it can lead to energetic misalignment, restlessness, decision fatigue, and leadership friction.
“When your personal foundation is weak, your business tower will shake.” — Hirav Shah
True strategy begins with alignment. Not just market alignment—but emotional alignment.
Final Thought
You can build a business. You can chase a vision. You can hit goals.
But if your parents are not emotionally safe, spiritually supported, and financially honored—your energy will always be leaking.
“Success is never one-sided. When your parents smile with pride and peace—you’ve already won.” — Hirav Shah
Caring for your parents isn’t emotional charity—it’s energetic alignment. It turns your gratitude into growth. And when done with love, it becomes the most strategic move you’ll ever make.
✅ Read Dear Parents, Now It’s My Turn to reconnect, realign, and reawaken the foundation that built you.
