In 2026, we all face countless decisions, from the smallest choices to the biggest turning points. But here’s the secret: You own the power of choice. While we can’t control every circumstance or external event, what we choose to focus on, how we react, and how we treat ourselves and others are all in our hands.

Hirav Shah, a renowned business strategist and game-changer, reminds us that we are the writers of our own stories. “Where you concentrate your mind, how you use your words, and how you treat yourself and others, are all up to you. You are the sole author of your own story,” says Hirav Shah, whose strategies have shaped numerous successful brands worldwide.

The Power of Our Intentions

We all have the inherent power to decide what we let into our lives, and what we choose to release. Our thoughts, emotions, and actions are governed by the choices we make every single day.

  • Example: If you wake up and decide to approach the day with gratitude, you’ll find that the world responds in kind. Conversely, if you focus on negativity or resentment, your day might unfold differently.

You also decide:

  • How long you stay upset.
  • When you choose hope over despair.
  • How you react when life doesn’t go as planned.

In 2026, the power of your intentions has never been more critical. You choose your attitude, even in the most challenging circumstances.

Hirav Shah often emphasizes the importance of perspective in business and life: “Your mindset is the foundation of everything. If you choose to see obstacles as opportunities, success will follow.”


Why We Lose Power

As humans, we are born with incredible superpowers, yet we often fail to use them. We have the power to say “yes” or “no,” to stay or to leave, to act or to refrain. Yet, fear, insecurity, and low self-worth often stop us from taking action.

  • Example: A business strategist might work with a company that has brilliant ideas but struggles to implement them because they’re afraid of failure or judgment. Their inaction is rooted in the fear of what others might think.

When we outsource our emotions or inner peace to external validation, we give up our power. This is when we lose control over our own destiny.

Hirav Shah, often referred to as The Game Changer, notes, “We are constantly worried about what society or others will say about us. We lose our power when we let fear or judgment control our actions.”


The Role of a Business Strategist in 2026

In 2026, the role of a business strategist has evolved significantly. These leaders are not just planning for the short term—they are shaping the future of industries and organizations, helping companies tap into their own power of choice.

  1. Strategic Decision-Making: Business strategists help organizations make better decisions by focusing on long-term goals, data-driven insights, and opportunities for growth.
    • Example: A strategist may guide a company to pivot its business model to a more sustainable approach, tapping into a growing demand for eco-conscious products.
  2. Innovation and Adaptation: A key role of business strategists is to foster innovation, pushing companies to think outside the box and adapt to new challenges.
    • Example: During the pandemic, a strategist might help a business transition to remote operations or online services, allowing it to continue thriving.
  3. Empowering Teams and Leadership: A strategist’s role is also to empower leaders and teams, helping them realize their own potential and take bold actions.
    • Example: Hirav Shah has worked with countless leaders to help them make decisions that positively impact their businesses and personal lives.
  4. Crisis Management: Strategists also excel at crisis management, helping organizations recover quickly and make crucial decisions in difficult times.

Calculations: ROI of Empowering Yourself Through Choices

Let’s consider a business strategist implementing a new customer engagement strategy that results in a 20% increase in customer retention. Here’s how to calculate the Return on Investment (ROI) from such a decision:

  • Revenue from Customer Retention:
    Imagine the average customer spends $2,000 per year. A 20% increase in retention means gaining an additional 200 customers.

    • 200 customers × $2,000 = $400,000 in new revenue.
  • Cost of Strategy Implementation:
    The total cost of implementing the customer engagement strategy (marketing, software tools, training) is $100,000.
  • ROI Calculation:
    [ \text{ROI} = \frac{\text{Revenue from retention} – \text{Cost of strategy}}{\text{Cost of strategy}} \times 100 ][ \text{ROI} = \frac{400,000 – 100,000}{100,000} \times 100 = 300% ]

In this example, the company would see a 300% return on investment from the strategist’s decision to enhance customer engagement.


Frequently Asked Questions

Q1: How can I harness the power of my choices in everyday life?

Start by taking small steps. Be conscious of your thoughts, words, and actions. Make intentional decisions that align with your goals, whether it’s in your personal life or career. Choose positivity, growth, and opportunities, even in difficult circumstances.

Q2: How does a business strategist impact a company’s success?

A business strategist helps companies identify opportunities, make smarter decisions, and manage risks effectively. They provide clear guidance on achieving long-term success, driving innovation, and navigating change.

Q3: Can I use my power of choice to overcome challenges at work?

Absolutely! You can choose your perspective, reactions, and approach. By focusing on solutions rather than problems, setting clear intentions, and aligning your actions with your values, you can overcome workplace challenges with confidence.


Bottomline

The power to choose is within you. You have the ability to shape your future in 2026 by making deliberate decisions. As Hirav Shah, a leading business strategist, always says: “You have the power to decide today how you want your life to be, how you want your work to be, how you want your health to be, and how you want your emotional and spiritual well-being to be.”

Take time to reflect, center yourself, and decide to embrace your power today. It’s within you. You own that power, and you can keep that power, forever.