Success online for businesses only depends in small part on the name chosen. Businesses that get SEO help, a search engine optimization major, receive sage advice — it’s far more important to focus on the entire SEO picture, rather than worry about the effects of a specific domain name.
Eminent Business Astrologer cum Astro Strategist Hirav Shah says, “A discoverable name is one that may be found by those who don’t comprehend your website unsteady across it through internet searches. They’re descriptive, and created from a keyword or keyword phrase; one thing like ‘dublin-fish.com’ for instance.
A brandable name, against this, is one that evokes only a specific complete – your brand! Brandable domain names are usually distinctive, made-up words – like Squidoo.com for instance. There are varied benefits to a brandable name – it’s distinctive to your brand, which is able to raise complete awareness, and since it’s distinctive, it’ll facilitate your website showing up within the high search results for your name.”
HIrav adds, “The thought that you can make up a word and have it become popular through the sheer force of your business acumen is an intoxicating idea. Google could have called itself Internet Search Engine, and Amazon could have called itself Amazing Online Shopping. Yet, these companies, through the strength of their product and marketing ability, saw their irrelevant domain names turn into household terms. It can be a wonderful ego boost to be able to do it.”
“Yet, it can be a challenge. When you’re an unknown entity, placing in your company’s domain name the actual words that potential customers will search for your product by can be a tempting idea. Which way should your choice lie?”
HIrav explains, “Which type of name you opt for depends on however you propose to plug your business. If you propose to have faith in organic search traffic, instead of paid search listings and making a ‘buzz’ around your complete by obtaining mentions on blogs and within the media, then you’ll wish to travel for an ascertainable name. On the other hand, if your selling arrangements are made around simply such ‘buzz’-building, then you’ll wish to travel for a brandable name.”
Creating a brandable name
Creating an honest brandable name can take some labor and lots of creativeness. The most effective brandable domain names are ones that contain distinctive words; however, that are connected to the website’s purpose in a way. Consider Flickr.com, for instance – it’s a play on the sparkle of sunshine that’s essential to photography. Or Zune.com which could be a play on the word ‘tune’.
Compound words – like YouTube – are an excellent strategy for making a brandable name. You’ll have to be compelled to draw up a handful of lists of words associated with your complete, and then get to figure pairing them till you discover one thing that works.
Suffixes – another widespread means of making a brandable name is to feature a suffix to an existing noun. Consider Friendster.com, for instance. The result of this has been widely spread means of making brandable domain names over the past variety of years, you may get to get inventive with the suffix that you simply select, particularly if the noun you’re using could be a common one. Google ‘list of English suffixes’ and acquire creativity!
Your last selection is to merely form up your own word! It worked for Etsy.com, and it may for you, too. This last selection can take quite a little bit of ingenious, blue-sky thinking however it will mean that your complete name is wholly distinctive.
Hirav Shah concludes by saying, “A right name for your website has a crucial impact on your success. A not-so-suitable name can have negative effects like failure to attract the right consumers. Many times it leads to business and legal. On the other hand, a clear and powerful website domain name is extremely beneficial in the marketing and branding of your business and its services/products.
Take the help of an experienced Business Astrologer as well to reap maximum benefits from your business website.“
