Websites promote you 24*7, no employee will do that. Hence, make sure you use the right colors in them !!

Introduction

Business is about understanding the psychology of human needs.

However, the modern consumer is skeptical. They know everything about the features and benefits of a product or service, so you have to do more—you have to get into the mind of the consumer and understand their needs, Opines India’s Prolific Astro-Business Strategist, Hirav Shah.

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article is to “stress the importance of using the right colors for your website“, says Hirav Shah.

Does Color Matter ?

Popular Business Astrologer Hirav Shah Says- Color matters because color evokes emotion. To choose the color for your website, first you need to understand your business’s authentic brand traits.

After all, the first step in branding is unearthing and defining your brand. Once you are clear about those attributes, you need to understand the personality of individual colors so you can select the one that best expresses your business’s personality. Different colors exude different attributes, so you need to pick a color that reinforces your most compelling characteristics.

Right Colors?

Are you using the right colors?
Are you using the most impactful colors?
Are you using colors which are most appealing and soothing to the eyes?
Are you using the colors that can possibly result in maximum productivity?

Below mentioned are three points outlined by Hirav Shah, which can help you decide the best and the most apt colors for your website…

1.Recognise your business brand color

Take a look at the six colors (three primary and three secondary) of the color wheel and identify the one that best expresses your brand. You may choose a color because it exudes the most important trait you’re seeking to convey or because many of its characteristics align with your business.

For example- Google uses four colors—red, yellow, green and blue.

2. Color, Significance & Business Websites Associated

Red: Power, potency, desire, love, energy, determination, action, passion, and courage. Organisational websites that use red include Coca Cola, Virgin, UBS, Lego, Mitsubishi, Adobe, Harvard, Netflix, Target, YouTube, Red Cross and (RED).

Blue: Intelligence, trust, loyalty, integrity, peace, authority, truth, confidence, reliability and wisdom. Business websites that use blue include JetBlue, Citi, Ford, AXA, GE, GM, IBM, Intel, Pfizer, Maytag, KLM, Marshall’s, Pillsbury, Nokia and Walmart.

Yellow: Optimism, positivity, light, sunshine, energy, joy, happiness, vision and caution. Company websites that use yellow include Pennzoil, IKEA, National Geographic, Ferrari, Shell, Caterpillar, Sprint, Post-it and Hertz.

Green: Growth, rebirth, nature, spring, peace, optimism, luck, environment, healing, youth and relaxation. Websites that use green include Starbucks, TD Bank, Green Giant, The Body Shop, Whole Foods, John Deere, Lush, L.L. Bean, Fidelity, and Land Rover.

Orange: Energy, productivity, courage, potency, competition, determination, vitality, force, and strength. MNC websites that use orange as their brand color include Simply Orange, New York Knicks, ING Bank, Fanta, Nickelodeon, JBL, GSK, Gulf, EasyJet, Harley-Davidson, Boss Orange, Reese’s and The Home Depot.

Purple: Dignity, wealth, ambition, luxury, spirituality, magic, mystery, inspiration, royalty, and competition. Organization websites that use purple as their brand color include Welch’s, Sofitel Hotels, New York University, Asprey of London, Stop & Shop, Hallmark, FedEx, Thai Airways, Los Angeles Lakers, Cadbury and Yahoo!

3. Apply Your Color

Once you know your color, you need to make it visible to your online brand community. Apply it to all your external communications consistently so you can reap the same benefits that companies gain from the consistent use of their brand color. That means you need to add your color to your website to start with.

Final Thoughts

During this “new normal,” a great website can not only have a huge impact on your relationship with customers, but it’s also one of the most effective ways to draw people in and build trust. This can help boost your profits and build a solid customer base- Strongly Feels India’s Most Sought After Business Astrologer cum Astro-Strategist, Hirav Shah.

Of course, to make sure your customers have a positive experience and to generate potential return visits, you need to make your website as attractive and business centric as possible and yes, colors will certainly play a key role here…