What is Artificial Intelligence actually?
Can it impact your social media marketing and analytics?
Most importantly, actually, how do you get started using AI for social media?
Celebrated Astro Strategist™ cum Business Astrologer™ Hirav Shah says, “It shouldn’t be wrong to say that we exist in an era of social media if we consider that there are over 3.90 billion and growing active social media users globally. Several online studies unveil that every smartphone user uses more than one social media application (Instagram, Facebook, Twitter, Tumblr, LinkedIn, Snapchat, and so on).”
Shah adds, “But social media platforms are not limited to connecting with friends or family; instead, it has become an ideal place for businesses to discover new clients or nurture their connections with the existing ones to build their brand. With all the photos, videos, or information posted on the platforms, the companies and individuals are contributing massively to sustain.”
And, if you are wondering how all the social media platforms, Hiring Platforms are managing, then the answer is through AI and numerous other technologies. AI contributes massively to maintain this sea of human data appearing on these platforms.
Now let’s see how Artificial Intelligence is influencing Social Media.
Hirav Shah explains, “When we look deeper into social media networks, as users, we see the science behind them. We understand how science is used as a medium to identify how users interact and identify how companies can target consumers and the number of elements that go into each application.
Handling social media platforms is no child’s play; it needs many elements to look upon. With AI, social networking companies scrutinize expansive data to determine trending, diverse hashtags and patterns. This study helps in knowing the behaviour of the users.
With various algorithms, AI can monitor the disorganized user comments to offer a personalized experience and identify the crisis. The technology can also support in giving content analyzing multiple activities as well as demographics.”
Shah says that Artificial Intelligence (AI) can facilitate sharing of information, thoughts, and ideas and give users quick access to content. That includes their data, photos, videos, and documents from the news feed.
AI is Empowering Marketers
According to Hirav Shah, Enterprises worldwide are better leveraging social media through AI. It’s assisting them in understanding their consumer’s purchasing personas better, which, in reality, should help to market more related products.
It becomes easier for marketers to personalize content for their customers based on their shopping habits, and AI can learn these habits faster than humans.
The constantly evolving social media environment makes it more challenging for businesses to update themselves about the top trends. This is why they are turning to AI as an intelligent move. Machine learning algorithms analyze everything on social media in real-time and transform the data to actual data for marketers to utilize.
AI studies data and delivers suggestions based on its findings. Such comprehensive information would typically take several weeks for a human to develop. Deep learning, algorithms, and datasets empower AI, which in turn streamlines the process for marketers.
Usage of AI in Different Platforms
Hirav Shah states that Facebook uses advanced AI to accomplish everything from serving content to recognizing user faces in photos to target them. Instagram, owned by Facebook, mainly uses AI to identify visuals.
LinkedIn uses AI to offer job recommendations and suggest people connect with and serve specific feed posts.
Snapchat leverages the power of AI technology to track users’ features and overlay filters that move with the face in real-time.
These are a few instances to show how AI works behind the scenes to power innovations into the world’s most successful social networks. And across all social media platforms, AI regulates how the content created by the user and the ads they buy are placed often in ways that aren’t fully transparent to marketers.
The best thing about AI is Streamlining Communication with Chatbots.
Businesses operating over social media can use AI-powered chatbots to answer their consumers’ queries immediately. AI-enabled chatbots can efficiently manage conversations with customers and provide them with the expected answers by interpreting the purpose of the query. With this, enterprises can enhance the customer experience to a significant level.
How can AI Benefit Social Media Platforms?
Hirav Shah says, “Artificial intelligence’s unique benefits to social media platforms depict that the technology is here to stay for long. With the increasing number of users on social media, it would be no surprise to admit it as the most significant marketplace in the future. The AI technology will help social networking companies deliver a more satisfying customer experience, allowing marketers to target the right consumers, improving the conversion rate and ROI.”
Hirav Shah concludes by saying, “Lastly, Artificial Intelligence has made marketing data much more worthy by sorting and consolidating it in the blink of an eye. AI does wonders by analyzing information to make it more valuable for both the business and the user.
AI is creating a more reliable world for buyer relations across every industry. The advancements and technologies that AI brings to user engagement and consumer service enable it to be more productive while also ensuring a more satisfying experience for the customer.“