The achievements of technological inventions in the 21st century are just remarkable. One of the greatest achievements of this century is the smartphone.
These achievements can surely improve the research efforts by conducting surveys and collecting valuable response data on the go offline or online with the help of mobile market research.
Celebrated Astro Strategist cum Business Astrologer Hirav Shah says, “Almost 95% of the world’s population now have smartphones, and all have an internet connection. As a result, the market research industry can get impressive benefits from smartphone technology.“
In this blog, Hirav Shah talks about the seven advantages of mobile market research. But before that, let’s discuss what mobile market research is?
Table of Contents
What is Mobile Market Research?
Hirav Shah explains, “Mobile market research is a methodology that is a connection between companies and consumers through smartphones. Mobile market research allows companies to collect data directly from consumers and shoppers based on shopping decisions, consumption behavior, or product usage.”
Hirav Shah adds, “Using smartphone technologies, shoppers or consumers can be triggered according to their behavior, and answers can include images, videos, recordings, etc.”
“Businesses open their projects on mobile market research platforms, and consumers have to attend their projects via smartphones.
Our generation of market researchers has long graduated from the standard market research methods, and that mostly revolves around personalized interviews, mailed or written questions, and phone surveys.
Almost 94% of market research companies offer online services; it is very safe to say that we have productively evolved from the arcade to the internet.”
But wait for a minute and think about this for a while. If 94% percent of market research companies are online, 6% of it has gone to smartphones and is therefore ahead of emerging marketing and research trends.
7 Advantages of Mobile Market Research
1. It is very convenient
Mobile surveys can be answered from anywhere in the world. You can easily click on yes or no, typing a shorter sentence, or reading a tweet and news in this small machine that resides in your purse or pocket is as simple as it gets. And we all know simple wins every time.
The best part is smartphones, and the internet, enables you to collect field data without the internet connection using offline surveys.
2. Call for minimal effort
We all know that survey fatigue is one of the biggest problems of the market research world. On the other hand, mobile phones require minimal efforts, which need to be applied to participate with a smartphone already on.
Being more engaging and fun than normal surveys. It also pretty much guarantees better participation rates. In short, it simply does it.
3. It’s Personal
Smartphones are smart and agile. They allow collecting user-generated content (UGC) such as images and videos immediately from survey participants.
The smartphone can easily collect private user data, which can be very helpful for market research companies.
4. Direct from Consumers
Mobile market research allows companies to gather data from smartphones. As a result, companies can easily get answers from consumers or shoppers without any interference from middlemen.
It increases the possibility of getting accurate answers through smartphones. Hence this can be very helpful.
5. Rich Answers with Multimedia
With the help of the mobile market, research businesses can get photos, videos, voice recordings directly from the consumers.
Companies can generate additional insights from multimedia. Market researchers can also improve their qualitative market research quality and efficiency.
6. Respondent Experience
Most of the mobile surveys are short, so the respondents can complete them easily. Smartphones help companies to improve the experience of respondents.
The higher level of engagement by respondents will increase the responses and increase the quality of data.
7. 100% Validated data
The audience will only see those projects which are targeted to them. There is also another benefit is algorithms will check collected data on platforms.
After this process, data gets reviewed by platforms so that all the collected data is validated. This will surely help the companies to get valid data.
Final Word
Hirav Shah concludes by saying, “These days, mobile market research has become very popular and important for researchers. As a result, market research companies are taking the maximum benefits from smartphone technology.“
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