When we look for inspiration in the entrepreneurial world, we always seek foreign names who have founded foreign brands. Of course, India has an infinite number of success stories waiting to be explored. But who is telling them?
These stories are often lost and swept under the rubbles. And now with the awakening of curious minds, it’s time to retell those stories.
Today we are exploring the story of Rajiv Bajaj, the Managing Director of Bajaj Electronics.
When it comes to creating opportunities for an average Indian, Bajaj electronics has always delivered. From creating countless brands to shipping bikes in more than 60 countries, Bajaj has proven its prowess in the consumer market. The reason for Bajaj’s immaculate and strategic success belongs to Rajiv Bajaj.
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About Bajaj Auto
Bajaj Auto Limited is an Indian multinational two-wheeler and three-wheeler manufacturing company based in Pune, Maharashtra. It’s a part of the Bajaj group and manufactures motorcycles, scooters and auto rickshaws. Bajaj auto has a market capitalisation of ₹1 lakh crore (US$13.6 billion), making it the world’s most valuable two-wheeler company
About Rajiv Bajaj
Rajiv Bajaj is an Indian businessman who is responsible for Bajaj’s immaculate success in the Indian market space. He was appointed as the managing director of Bajaj Auto in 2005. Ranked 42 in India’s 50 Most powerful people by India Today magazine, Rajiv has made a wave in the automobile market. He is responsible for introducing the Pulsar range of motorcycles, considered to be the saving grace for the then-ailing Bajaj company.
Date of Birth of Rajiv Bajaj : 21 December 1966 (55 years old)
Zodiac sign of Rajiv Bajaj : Sagittarius
Early life & education of Rajiv Bajaj
Rajiv Bajaj was born in 21st December 1966 in Pune to father Rahul Bajaj & mother Rupa Bajaj. He has 2 siblings namely Sanjiv Bajaj and Sunaina Kejriwal.
Rajiv Bajaj completed his schooling at St Ursula High School in Akurdi, Pune. He graduated in first class, with distinction, in Mechanical Engineering from the University of Pune in 1988, and then completed his masters in Manufacturing Systems Engineering, with distinction, from the University of Warwick in 1990.
Career Trajectory of Rajiv Bajaj
After his masters, Rajiv has worked at Bajaj Auto in the areas of Manufacturing & Supply Chain (1990–95), R+D and Engineering (1995-2000), and Marketing and Sales (2000-2005). He was then appointed as the managing director of Bajaj auto in 2005 and has been holding his position since.
Net worth of Rajiv Bajaj
The Bajaj family controls the 96-year-old Bajaj Group, best known for motorcycle maker Bajaj Auto and financial services arm, Bajaj Finserv. It has a cumulative net worth of $14.4 billion, according to Forbes.
Lessons to learn from Rajiv Bajaj
Attributed with the title of ‘Comeback kid’ by Forbes, Rajiv has shown the world his accomplishments and honed determination. Even after witnessing the era plummeting Bajaj Auto market shares, Rajiv kept his head high and turned the situation 180 degrees.
I think young entrepreneurs ought to know more about personalities like these. Their teachings and principles in life can do wonders to people just putting their first foot forward in the vicious business market.
So, business strategist Hirav Shah brings you Rajiv Bajaj’s 2 principles to success:
Less is more:
For Rajiv, narrowing the focus and doing just what’s necessary is important. To communicate the product to the target market, a company must give a reason to buy the product. Bajaj Auto focused on making its motorcycle stylish enough to lure customers. He says that one must do one thing, but the one thing needs to be perfect.
Build a strong brand:
Creating new products for the sake of creating new products won’t take your company anywhere. Rather it will limit your success. Instead, create an elaborate story behind the brand and add the nostalgia factor to it.
Conclusion:
People often forget that success isn’t evaluated in terms of how much money you have earned. It is measured in terms of the efforts, one has put into his craft. Rajiv Bajaj is the prime example of the proverb ‘where there is a will, there is a way’. We appreciate and support such burning entrepreneurial passion- concludes Business strategist Hirav Shah
About Hirav Shah
Hirav Shah is an eminent Business Astrologer and Entrepreneur, who can help you reach new levels of success in the coming year. Shah’s unique practice mixes the fundamentals of Astrology with Business Principles, thereby introducing you to a whole new dimension of affluence.
Hirav Shah has an astounding global presence with clients based across various business sectors. He is a big believer in taking massive action, has formulated strategies and made the right strategic bets based on the certainty of outcome to help some of the world’s most renowned brands.
From business setup and expansion to crisis and exit, he can give you a strong Astro based analysis on where to apply leverage and where to cut losses.
Image Credit & Source : www.bajajgroup.company
