On February 4, 2004, a fresh-faced, doe-eyed Mark Zuckerberg launched software that changed the entire internet experience. It’s been 18 years since Facebook was introduced to the digital market space.
Within four years of its launch, Facebook took over Myspace in the number of unique worldwide visitors. For the next six years, with its rise in global popularity, Facebook would attract major traction from the public. It will become one of the most sought after social media apps.
It will also influence the making of a blockbuster movie- ‘The social network’ which would attract major critical acclaim.
And within the next 10 years, Facebook would sour to the absolute height of success. Furthermore, it will acquire social media sites like ‘WhatsApp’ and ‘Instagram’ that would help Facebook gain a major monopoly over the internet.
What started in a small dorm, transcended into a multi-billion dollar empire. The growth was sporadic yet calculated. Since everything happened within the span of 20 years, you might be wondering, how did Facebook (now known as Meta) achieve such enormous success in such a short time?
Table of Contents
4 key reasons for Facebook’s success
Facebook is user-friendly
Facebook is boomer-friendly. No really, your aunt, your parents, and even your grandparents can use it without much trouble. Using Facebook is a very straightforward way to keep track of and communicate with your friends and co-workers. The user interface is completely self-explanatory and easy to navigate. Something that is this simple is meant to resonate with a larger audience. It’s the main selling point of Facebook. Now, social media has become so habit-forming that people are searching ways to social media detox, and that too on Facebook itself.
Constant upgrades
Facebook is always focused on giving a better experience to its users. Over the years, Facebook has dealt with many changes. It has added a news feed, timeline, cover photo, the list goes on. The key to any successful business venture is to evolve according to changing market trends, and Facebook understands this.
Newsfeed
Facebook’s news feed platform gives users quick and easy access to news and facts happening across the world in the palm of their hands. Imagine this, you get to have the benefit of social media, entertainment, and information in just one app. Who wouldn’t like that? Facebook has given the consumers everything on a golden platter and no one is going to say no to that.
User accessibility and Facebook connect
Facebook enjoys many people accessing its services daily. With over 2.3 billion users, Facebook has gathered a wide network of people in a single umbrella. It has not only enabled people to share what they do online with their friends, but also helped the public bridge the geographical gap.
Conclusion
Today, without a shred of doubt, Facebook enjoys a prime part in our society as well as in our mobile’s memory. Facebook has formed a vice-like grip on our daily life that no one can ignore. We can’t go a day without using social media. It has become as important as breathing-all thanks to the genius of Facebook and its flag bearer Mark Zuckerberg-opines Business development expert Hirav Shah.
