If you are using your laptop, tablet or mobile phone to read this blog, there is a 50% chance that you are using the internet services granted by Reliance Jio.
You would agree that lately, Jio has been a huge part of our lives. It has become India’s largest network provider with comprehensive marketing strategies. Starting 5 years back, Jio has grown at an exponential rate and has dismantled the Indian start-up ecosystem.
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About Reliance Jio
Reliance Jio Infocomm Limited, also known as Jio, is undoubtedly India’s largest telecommunication company. Founded by Billionaire Mukesh Ambani, Jio is an Indian telecommunications company and a subsidiary of Jio Platforms. It is headquartered in Mumbai and works pan India. Their company operates a national LTE network with coverage across all 22 telecom circles.
Services offered by Reliance Jio
Fixed-line telephone, Mobile phones, Wireless broadband, Internet services & OTT Services.
Revenue
The company has seen massive success within the short span of 5 years. Currently, it has generated a revenue of ₹90,287 crores (US$12 billion) for the fiscal year 0f 20-21. The company’s net income sits at ₹12,537 crores (US$1.7 billion).
Jio’s claim to fame
When Jio entered the market, it completely decimated the telecommunication business of India. Before Jio’s arrival, there were 10 Telecom companies present in the scene. But with the onset of the digital revolution brought forward by Reliance Jio with slashed prices, better connectivity and convenience advantage, many companies such as Aircel, MTS, Uninor(Telenor) retracted.
Today, Reliance Jio enjoys a comfortable position in the Indian telecom space with its rival Airtel barely hanging in. It has become the country’s largest mobile network operator with over 42.62 crores (426.2 million) subscribers (Information retained in 2019). Past that empirical data, Jio is also the third-largest mobile network operator in the world.
So, how did Reliance Jio manage to sideline the veterans in this game and become the country’s largest telecommunication network company within such a short amount of time?
Simply by using the AARRR strategy. The Indian market is cluttered and has huge money-making potential. For any businessperson to make money, they have to lure the consumers and hit the nail when it’s hot. Jio understood the market and the potential of launching a telecom business. So, they did.
Popular business strategist Hirav Shah explains to you the core marketing strategy Reliance Jio used to promote their services and scale their business through the AARRR strategy. This strategy will not only help you attract your customers, but also retain their interest for a long time.
Core marketing strategy Reliance Jio
Acquisition
Jio heavily endorsed the concept of free data after its initial launch. It sold the dream of free sim cards and data to a huge consumer base and people came flocking in. yes, initially the company did incur heavy losses but it also managed to attract 16 million subscribers within the first month of its release. People could be seen standing in queues to avail Jio’s services and it helped them a lot in the long run.
Activation
Since Jio had made certain promises in the initial phase of its launch, all would have been lost if it failed to stay true to its words. Jio didn’t disappoint. The users were indeed provided with the best experience, unrivalled by any of its competitors.
Retention
If this was a combat fight between Jio and another telecom service, Jio would be winning by a huge margin. They kept on punching and attacking their rivals by providing too-good-to-believe offers. At the beginning of the year 2017, Jio extended the free services to the users for another 3 months and became the first telecom company to provide 6 months of free service to customers.
Referral
After availing of such incredible services from Jio, the consumers became its personal brand ambassadors. People started to endorse their services to their peers, and soon Jio’s relevance in the market was magnified.
Revenue:
Jio heavily slashed down its prices to make it more palatable to the Indian audience. People started buying it because it was cheap and readily available, and that made all the difference.
Conclusion
Nairspecht, CC BY-SA 4.0, via Wikimedia Commons
If you go by numbers, it took almost 19 years for Airtel Bharti to build a consumer base of 300 million active subscribers. I am sure you would be surprised to know that Jio decimated that record within 2 years of its arrival. Jio completely killed its competitors and left no room for them to breathe. That way, more than 1 billion people would have no chance but to adopt Reliance Jio services. The potential is enormous.
The story and the journey of Jio to success are not only extraordinary but also a good lesson to budding entrepreneurs- concludes Business development expert Hirav Shah.
About Hirav Shah
Hirav Shah is an eminent Business Astrologer and Entrepreneur, who can help you reach new levels of success in the coming year. Shah’s unique practice mixes the fundamentals of Astrology with Business Principles, thereby introducing you to a whole new dimension of affluence.
Hirav Shah has an astounding global presence with clients based across various business sectors. He is a big believer in taking massive action, has formulated strategies and made the right strategic bets based on the certainty of outcome to help some of the world’s most renowned brands.
From business setup and expansion to crisis and exit, he can give you a strong Astro based analysis on where to apply leverage and where to cut losses.
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