The world is going digital, and businesses are trying their best to catch up. It’s a thing of the past when companies could rely only on traditional means of advertisement without using digital means. Nowadays, if businesses do not have a digital component of marketing, they do not make a name for themselves.

Celebrated Astro Strategist™ cum Business Astrologer™ Hirav Shah says, “No matter what your domain is, your business must always invest in marketing in order to create awareness about your product/services, brand, and to get your target customer to engage with you. With the popularity of social media and the Internet, some company stakeholders wonder whether they focus on digital marketing efforts and abandon traditional marketing methods.”

Hirav adds, “It is simple to understand by the fact that every new product that an average person knows about is through a social media platform or by running a search engine. If you are starting your new business you will need to indulge in digital marketing besides traditional marketing. In the meanwhile, you need to understand the difference between the two niches.

Following are some of the top differences between digital and traditional marketing

1. Cost-effectiveness

Digital marketing is cost-effective, whereas the traditional alternative is expensive and requires diverse resources. The reason is that with traditional advertising, targeting your audience and reaching out to them is difficult as it requires printing, radio advertisements, or television campaigns, etc.

2. Target Audience

The target audience that you can reach with the help of digital means is much wider and much easier to access at the same time. On the other hand, traditional means require physical effort on the ground. Therefore it is less effective, especially if all your market competitors are devising digital strategies.

3. Documentation

In traditional mediums, documentation is in the form of hard copy. The hard copies may include descriptions of products, and services, that a customer can read again and again. On the other side, digital marketing involves descriptions of product or services through website or videos,

4. Medium

The key difference between traditional advertising and digital advertising is that of the medium. In traditional marketing, you promote your services or product through TV, telephone, door-to-door campaign, broadcasting, banners, or sponsorship of events, etc. On the contrary, you can promote the product or service through digital platforms by utilizing techniques of SEO, SEM, and SMM.

5. Analytical Metrics

In the case of traditional strategy, metrics are difficult to ascertain. When it comes to measuring the progress and reach resulting from the digital strategy, it is possible to track approximate metrics in terms of downloads, views, and likes, etc. Multiple analytical tools are available all over the web that help digital aid strategy for businesses.

6. Role in Brand Building

Traditional marketing, despite being evergreen, cannot be useful for building a brand persona; when you want to build your brand persona in the true sense of the word, you have to decide its personality in terms of colour, style, font, and typography.

7. Examples of Digital and Traditional Marketing Techniques

Traditional marketing remains at the heart of all kinds of advertisement campaigns. Digital marketing is just a different mode of advertising and is adopted widely because of technological penetration over the world. Traditional strategy can take the shape of TV advertisement, sponsorship, print Ads, Radio, Banner ads, etc. On the other hand, a digital strategy includes pay-per-click advertising, search engine optimization, social media strategy, content campaigns, semantic web design, etc.

Hirav Shah explains, “If you are searching for instant results, you can utilize the services of a digital marketing agency around you. There are plenty of reliable service providers that you can benefit from. Make sure you carry out some market research and get immediate results that you can view through analytics on digital platforms.

Traditional marketing doesn’t allow as much room for metric analysis and tracking audience reach as the digital medium does. Therefore you can rely on a professional service of marketing for building your brand persona and getting a refined digital or traditional strategy for advancing your business interests.”

In conclusion, Hirav Shah says, “With all of that in mind, it seems like in today’s age, and day, you must really be focusing on using digital marketing. It is not only more cost-efficient than its traditional counterpart, but also it provides you with more analytics that you can use to improve your campaigns, a more targeted reach, and more ways to communicate your brand’s motto.

Make sure you pay adequate attention to communication which is the essential component of both traditional and digital advertising practices.

While both traditional marketing and digital marketing can be of great help, most businesses who want the best bang for their money should go for using digital marketing strategies. Digital marketing has revolutionized the way marketing works and can help businesses of all kinds grow forward in a targeted, cost-effective, and measurable way.