Business Strategist Hirav Shah, widely known as The Game Changer in strategic consulting, has been receiving a massive number of questions from entrepreneurs and marketers about advanced SEO strategies that genuinely improve visibility, social reach, and global rankings.
According to Hirav Shah, SEO is no longer just a marketing task—it is a business growth tool.
“When you operate in a highly competitive digital environment, you cannot afford to say no to strategy testing. Some tactics work instantly, others take time—but each teaches you something valuable.”
Table of Contents
SEO Is Strategy, Not a Shortcut
Many people assume SEO is easy. In reality, SEO works very much like programming—it has its own hierarchy, logic, syntax, and constant updates.
Hirav Shah explains:
“SEO demands patience, experimentation, and continuous research. There are no overnight miracles, only long-term wins.”
Example:
- A website publishing 2 blogs per week
- Average indexing time: 7–14 days
- Ranking improvement cycle: 3–6 months
📌 SEO = Consistency × Time × Strategy
The Role of a Business Strategist in SEO Success
A Business Strategist doesn’t just focus on rankings—they align SEO with business outcomes.
Key Roles Played by Hirav Shah as a Business Strategist:
- Market Positioning – Identifying where a brand should rank, not just what to rank for
- Revenue Mapping – Connecting keywords to buyer intent
- Content Direction – Deciding what content to keep, improve, merge, or delete
- Growth Forecasting – Estimating traffic-to-lead-to-sales conversions
Simple Calculation Example:
If:
- Monthly traffic = 10,000 visitors
- Conversion rate = 2%
- Leads = 200
- Closing rate = 10%
👉 Sales = 20 customers/month
SEO becomes measurable business growth, not vanity metrics.
Real-Life Insight: 6,190 Queries That Proved the Power of Visibility
A few months ago, Hirav Shah posted a simple message on his personal Facebook profile asking entrepreneurs if they needed guidance.
- Expected queries: 50–60
- Actual queries received: 6,190
This wasn’t luck. It was authority + visibility + trust—the exact same principles SEO operates on.
Advanced SEO Strategies You Must Apply
1. Update Your Existing Content Regularly
Publishing new content twice a week is great—but updating old content is equally powerful.
Example:
- Old blog traffic: 200 visits/month
- After update (latest stats, keywords, FAQs): 800 visits/month
📈 300% growth without new content creation
Use Google Search Console to:
- Identify declining pages
- Improve CTR and rankings
- Refresh keywords and internal links
2. Build Strong Topic Clusters
A topic cluster organizes content around one core theme with supporting subtopics.
Example:
- Main Topic: Digital Marketing
- Subtopics:
- SEO for Startups
- Local SEO
- Content Marketing
- Technical SEO
This structure:
- Improves internal linking
- Builds topical authority
- Helps search engines understand expertise
3. Remove or Merge Mediocre Content
Not all content deserves to stay.
Conduct a content audit and decide:
- Keep & improve
- Merge similar articles
- Delete low-performing pages
Example:
- 20 low-traffic blogs
- Merge into 5 high-quality guides
- Result: Better rankings, higher dwell time
4. Fix Keyword Cannibalization
Keyword cannibalization happens when multiple pages target the same keyword.
Solution:
- Use tools like SEMrush
- Apply 301 redirects
- Assign unique keywords per page
📌 One keyword = One strong page
5. Prioritize Internal Linking
Internal links distribute authority across your website.
Example:
- High-ranking blog links to a service page
- Service page visibility increases by 30–40%
Topic clusters make internal linking natural and effective.
6. Maximize SERP Real Estate
According to industry data, 71% of clicks go to first-page results.
You can increase your SERP space by:
- Ranking blogs
- YouTube videos
- Featured snippets
- FAQs
Think of SERP like land—the more pixels you own, the more traffic you earn.
FAQs: Advanced SEO Explained Simply
Q1. How long does advanced SEO take to show results?
Usually 3–6 months, depending on competition and consistency.
Q2. Is SEO still relevant with social media growth?
Yes. SEO brings long-term, high-intent traffic, unlike short-lived social reach.
Q3. Should I focus more on new or old content?
Both—but updating old content often delivers faster ROI.
Q4. Can SEO directly increase sales?
Yes, when aligned with buyer-intent keywords and conversion strategy.
Q5. Do small businesses need advanced SEO?
Absolutely. Smart SEO helps small businesses compete with bigger brands.
Final Thoughts from Business Strategist Hirav Shah
“If you want sustained organic growth, you must move beyond SEO basics. Look for opportunities your competitors ignore, execute strategically, and stay consistent.”
Advanced SEO is not about tricks—it’s about strategy, structure, and smart execution.
When SEO is guided by a Business Strategist, it becomes a powerful growth engine—not just a marketing task.
