7 signature step approach for travel industry branding

7 signature step approach for travel industry branding

Travel is a highly segmented market and there is intense competition in the market. With travellers demanding more customised and highly niche packages for holidaying, travel brands have to ensure that the right message reaches the right audience and at the right...
7 signature step approach for e-commerce industry branding

7 signature step approach for e-commerce industry branding

E-commerce industry is a burgeoning sector. A new e-entrepreneur enters the market and introduces a brand that claims to be unique. While it’s good news for customers who have a huge array of sites to pick and choose from, it has to be remembered that message is the...