Entertainment is a part of Indian lives. For the past few decades, the filmmakers have been releasing films during festival weekends to grab the attention of the audience. Post-pandemic, moviegoers have become really selective in watching films, and it is well-established news.
Veteran Bollywood Analyst cum Business Transformation Expert Hirav Shah says, “Bollywood’s superstars and filmmakers have always aimed to release their movies on festival weekends. Many top actors have managed to slot their films for a Diwali, Eid, Christmas release and, consequently, received an overwhelming response by attracting crowds in larger numbers.
While Shah Rukh Khan and Aamir Khan are known for their Diwali and Christmas releases, none can beat Salman Khan when it comes to launching films on Eid.”
Hirav Shah adds, “Since the 1990s, Eid has turned out to be a peak business time for Indian movies. Apart from the Khans of Bollywood releasing their movies on the auspicious festival, many other films have opened on Eid in the last couple of years and emerged as blockbusters like Beta, Anari, Judwaa, Chennai Express, and others.”
For the upcoming weekend, a couple of films and shows are gearing up for a release. Now,
Table of Contents
Hirav Shah takes a look at the list of films releasing during this Eid weekend.
Heropanti 2
The second installment for the 2014 film, Heropanti starring Tiger Shroff, Tara Sutaria, and Nawazuddin Siddiqui in key roles, is gearing up for the April 29th release. Directed by Ahmed Khan, the film is bankrolled by Sajid Nadiadwala. Touted as an action thriller, the film carries decent expectations among action lovers. The first trailer of the film was disappointing, but the second trailer has been received well. The hype for the film is better than other releases this week.
Runway 34
Bollywood star Ajay Devgn’s new film, Runway 34, which is based on actual events that grabbed headlines in 2015, is all set to hit the screens on April 29th. Also produced and directed by Ajay Devgn himself, the film tells the story of the 2015 Jet Airways Doha-Kochi flight, which had a tight escape due to bad weather conditions and low visibility. How did the captain of the flight with 150 passengers on board have did a landing on the runway without being able to see it? It is expected to be presented with some realistic approach. Also featuring Amitabh Bachchan, Rakul Preet Singh, and Boman Irani in crucial roles, Runway 34 is carrying good expectations among the audience. Ajay Devgn has been a disappointment as a director since his last two directed films, U Me Aur Hum and Shivaay, were box office bombs. Let’s hope Runway 34 establishes his credentials as a director. The film’s hype is decent but will pick up once the WOM kick in.
Jana Gana Mana
Jana Gana Mana is a Malayalam action thriller written by Sharis Mohammed and directed by Dijo Jose Antony. Bankrolled by Supriya Menon and Listin Stephen, Jana Gana Mana stars Prithviraj Sukumaran, Suraj Venjaramoodu, Mamta Mohandas, Sri Divya and Pasupathy in pivotal roles. The theatrical trailer hints that the film revolves around a Bengaluru-based man who is devastated after the death of his college-going sibling and seeks justice from the concerned authorities but soon realizes that nobody is interested in helping him. Fedup with the irresponsible behavior of the government authorities, what will the man do? Forms the main crux of the film. The film is scheduled for an April 28th release.
Never Kiss Your Best Friend (Season 2)
Starring Nakuul Mehta, Anya Singh, Karan Wahi, and Sarah Jane Dias in key roles, the second season of the show Never Kiss Your Best Friend is all set to entertain the viewers from April 29th. The recently released trailer shows us how Anya’s character Tanie is going ahead in her personal and professional life when Wahi’s character Karan enters her life. The messy relationship between the lead pair is going to be the main crux of the second season of Never Kiss Your Best Friend season 2. The show will be premiered on Zee5.
Acharya
Acharya, starring Megastar Chiranjeevi and Ram Charan in the lead roles, is a Telugu-language action drama. Written and directed by Koratala Siva, this temple-centric drama is produced by Matinee Entertainment and Konidela Production Company. Also starring Pooja Hegde and Sonu Sood in prominent roles, the film is carrying high expectations among Mega fans. After the box office bonanza RRR, Mega fans will be expecting that Acharya will also create a storm at the box office. This actioner is all set to hit the screens on April 29th.
Kaathuvaakula Rendu Kaadhal
Starring Vijay Sethupathi, Nayanthara, and Samantha Ruth Prabhu in the lead roles, Kaathuvaakula Rendu Kaadhal is a lighthearted triangle love drama. The story revolves around Rambo( Vijay Sethupathi), who convinces both Kanmani (Nayanthara) and Khatija (Samantha) to start a three-way relationship. What happens next? It is expected to be presented with a funny narration. The film is carrying some hype because, for the first time, two female superstars, Nayanthara and Samantha, are coming together to fight it out for the audience’s attention in one film. Fans of both actresses are expecting a huge treat from them. The film is gearing up for April 28th release in Tamil and Telugu languages simultaneously. The Telugu version of the film has been titled ‘Kanmani Rambo Khatija.’
All the best to all the films poised to release this weekend!
