Growth hacking your brand value involves tapping into the power of the subconscious mind. While a brand is more than just a logo or product, it’s the emotional connection that truly resonates with consumers. By creating a strong emotional bond, companies can influence consumer decision-making and build long-lasting brand loyalty. This process of creating value for the company is a key aspect of successful brand building and growth hacking.
A brand is not your product, your logo, your website, or your name. Brand building is a process of creating value for the company. It’s all about creating a great emotional impact on consumer decision-making. If you have been thinking of building a business brand, then it is important for you to know that brand building takes a great deal of time and resources. Earlier, we have seen Key Elements of Successful social media marketing.
To ultimately position the brand strongly in the mind of the customers , you can follow the below-mentioned points as listed by Well Known Brand Enhancement Expert Hirav Shah:
Table of Contents
1.Influencer Marketing
Social media has revolutionized the way businesses approach marketing and building relationships with their audience. One effective strategy is influencer marketing, which involves partnering with individuals who have a large following on social media to promote your brand. By leveraging the influence of these individuals, businesses can quickly gain the attention of their target audience and increase brand awareness. Taking control of your social media marketing and building strong relationships with influencers can be a game-changer for your business.
With the growing impact of social media and digital marketing over businesses, influencer marketing too has become a new strategy in creating brand awareness. By contacting and leveraging Influencers, you can gain the attention of their audience easily.
When an influencer with a great set of followers and fans advertises your brand and discusses it in their content, the audience who knows them and trusts them, the reach and engagement of your brand automatically increases and you gain the attention and trust of the audience.
Example: KFC India collaborated with some of the top food bloggers from India and launched an ad campaign called The Secret Burger.
2. SEO Research
Search Engine Optimization plays a significant role in reaching out to your audience and helping them know your brand. Proper research and analysis are important before using SEO tools, as the keywords used to promote your brand should be relevant and consistent.
You should also check the keywords used by your rival brands, as if you use the same words as them, your reach and brand importance can decrease and there are chances that the audience won’t find you relevant.
3.Social Media Power
In today’s digital age, having a strong social media marketing strategy is crucial for businesses and brands to stay competitive.Social media has impacted largely on the marketing world and for businesses and brands to stay in the game, social media plays a very essential role for them. Taking control of social media marketing-By creating a social media account of your brand, you can reach your audience better. Instagram, Facebook, and Twitter are some platforms where you can find an active audience base. But this won’t be enough to gain their attention. Impact of Social Media on Relationships
Social media platforms have brought two-way communication, between the consumer and brand, into the picture. To gain the audiences’ trust and attention, your brand should be quite active and interactive on social media platforms. Keeping up with the latest trends, interacting with the audience, providing social recognition to some audiences, proper use of hashtags are some ways you and your brand can excel and stay in the limelight.
4. Stop & Stare
In today’s time, wherein you have such strong opinions and the media landscape is so intensified, it’s so difficult to come across brand communication that actually makes you stop and stare. Be that! Make them wonder and give them a feeling they can’t name.
Make it a piece of art that means something in their lives.
5. Be human
People want to talk, feel, react and actually relate to these messages. They want it to feel like they are having a real conversation which makes it even more important to personify the brand. Be something more than just the product for someone. Be a friend, a lover, a mentor and perhaps even an enemy?
Let people visualize it as skin and bones with real thoughts, real opinions and real beliefs. Sparkling eyes and a witty tongue and a personality you’d want to be stuck with at a bar. Don’t be just a name!
Final Thoughts
Building a strong and firm reputation for your brand is an essential aspect of any business. Leading Business Transformation Expert Hirav Shah has listed five ways through which you can create brand awareness and enhance your brand value.
You can have access to the most up-to-date and life-changing information or be mentored by a branding Guru, but none of that will matter if you do not do your part and become an action taker.
So, Go FOR IT NOW !…Concludes Hirav Shah.
Hirav Shah is an expert in enhancing brand value and has developed 5 key techniques as part of his astro strategy. These techniques are designed to help businesses improve their brand image and increase their overall value in the market. By implementing these strategies, businesses can gain a competitive edge and attract more customers.
