Now a days that people are predominantly working from home, it won’t be wrong to say that they have shifted to online in every perspective of their life. People have found solace online, be it for professional purposes or completing office-related work or shopping.
Various businesses conducted offline do not plan to shift online. Of course, one can hire a web development company to create a digital presence. But, according to the new normal, governments ask people to sit indoors and maintain social distance as much as possible. So, if people or customers cannot come to you, you have to reach out to them.
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Why is Digital Marketing the solution now?
Veteran Business Transformation Expert cum Astro Strategist Hirav Shah says, “To reach out to your target audience, you need to market your products or services. If people are not aware of what you sell, it will be impossible for you to gather the desired traffic. The need for digital marketing services has become paramount now because people are locked in their houses. So, there is no better way of reaching out to them than online. Now, people are spending more time on their phones and laptops. This is why more and more companies today are joining with marketing companies to improve their reach and enhance their business growth.”
Shah adds, “Further, today, people are using social media to the utmost to connect with people now as they are not allowed to roam around in the open or maintain social distance. As a result, businesses can use this as an excellent opportunity to market themselves on social platforms and become more friendly to their target audiences.
Also, you need to acknowledge the cost-effectiveness of digital marketing. But, on the other hand, digital marketing is cheap and can cut down the marketing expense of a company. Moreover, since more people are turning to online platforms to look for items, it is easy to convert leads.”
Strategies for small businesses
As per Hirav Shah, given below are some strategies that small businesses can incorporate in their marketing strategy to improve traffic and enhance sales. These strategies can effectively improve the business standard of small businesses, especially in this uncertain situation.
1. Create an online presence
If you have not yet created an online presence, it is high time that you do it soon. As has already been discussed, people are spending more time online. Therefore, all businesses and brands should use this opportunity to reach out to the customers and trigger their demands. If required, you can take the help of a marketing company.
2. Deliver products to customers at home
It is true that businesses, regardless of their industry, have been affected immensely. But a safe delivery policy can be carried out. To understand this point, let us take the help of an example. The restaurants have sold their foods online by providing doorstep delivery services.
3. Incorporate SEO
One of the best marketing strategies is incorporating search engine optimization into your business. The potential customers discover those content and websites optimized for search engines. As a business owner, your main goal should be to ensure that your website is discoverable by the potential target audience and Google.
4. Invest in Content Marketing
One of the crucial efforts you should make your business noticeable is incorporating content marketing into it. During the uncertainty, consumers research more about the products they wish to buy than directly talking to the company professionals. Therefore, to survive in the industry, it would be wise for you to engage and educate your customers through the relevant content.
5. Make use of social media to the utmost
Today, if you do not have a presence on social media, you are missing out on a lot of traffic. To reach out to customers more, use relevant social media platforms to engage customers as much as possible. For example, you can conduct some polls or upload interesting posts to grab the customers’ attention.
6. Offer vouchers and gift cards
Customers are more intrigued by the offers that companies provide them. However, you have to keep in mind that you are aspiring to thrive in your business during this unpredictable situation. Along with you, the customers are also suffering. Therefore, along with the products they buy, provide vouchers and gift cards which will remind them of you later on and they will surely come back to you again.
7. Pay attention to retargeting
People who have visited your site once are likely to revisit them provided you retarget or remarket your products or services to them. Many customers leave the buying process in between. Retargeting is beneficial for these customers as it will poke them and trigger them to buy the product finally.
8. Promote items in demand
It has been noticed that the demand for home appliances has experienced a sudden hike. Therefore, to generate more sales, it would be wise to focus and promote the items that help in the household chores. You can also provide discounts on these essential commodities to lure customers if required.
9. Video streaming
From time immemorial, visuals have always gained more popularity than written text. Therefore, if you want to promote any offers to your potential target market, you can create an exciting and attractive video and promote it on social media platforms. Also, sending newsletters to customers can be an effective means of promoting your business or brand.
Hirav Shah concludes by saying, “Therefore, whatever be the situation in the outside world, you have to survive. If you have to accommodate new strategies for survival, so be it. It is better to stay by capturing new techniques than dying down entirely and shutting off everything.”
