The world is healing from the travesty called Covid-19. Companies are finally calling back their employees who have been holed up in the homes honing their skills 24 hours*7.
The most important thing is owners are now no longer afraid to take risks and are getting better than they did two years ago. Now, this raises some difficult questions for your company.
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How are you going to keep your company afloat in this bustling economy?
Here are brilliant tips by Notable Business Strategist and Advisor Hirav Shah that will help take scale businesses to newer heights:-
1- Understand what customer wants
If you are a business owner, knowing and understanding your customer’s demands must be your priority. Take constructive criticism and always be on a quest to better your brand. Success will soon follow.
Website tools like google analytics can help you get to know your customers and how they interact with your website. Furthermore, regular surveys and social media polls are a great way to go about it.
2- Digitize your company
2022 is knocking at the door and digitalization is not just a trend. It’s a necessity. Everyone and everything is getting on the internet. This will not only allow automation but also increase data quality. As a result, you can see higher process efficiency, lower transaction costs and a better business experience overall.
3- Customer service is the key
You need to travel the extra mile and pamper your customers from time to time. Greeting your clients warmly and answering their queries patiently will not cost you a dime whereas; it will bring you a good repo. They will always come back wanting more.
And if they like your services well enough, they will tell their friends and family about your company or even advertise your service on social media without you asking about it.
4- Create Loyalty point system
Who doesn’t like a good loyalty program? Imagine your favourite ice cream shop giving you a hefty discount every time you visit their shop. Would you not want to go there often? That is the essence of the loyalty point system.
Here customers get a certain point whenever they avail of your services. So after each buy, they get some amount discounted based on the points they earned in previous purchases.
Or you could implement a system where registered customers get special discounts with specialised coupons granted to them. This marketing gimmick will garner much-needed traction for your company and also build brand loyalty.
5- Connect through social media
Social media has become this giant pot of opportunity where anyone with a good internet connection can build their reputation from scratch. Having your website is fine but try to maintain a good social media presence. You must understand that a client might not always want to go through your website, but he/she will consider browsing your social media account.
For that, you need to hire a social media expert who manages social media well and creates interactive content that catches the client’s attention.
6- Work with like-minded people
At the end of the tunnel, you are building THE PERFECT team for your company. When the energy of people working around you doesn’t match your company’s motto, it will create internal conflicts. Investing time and effort into surrounding yourself with people who have a similar work ethos as you is paramount.
However, try to avoid regular staff turnover as they might cost you a little too much.
7- Always try to better your brand
A jack of all trades is the master of none. You must understand that trying new gimmicks is fine but focusing on your main selling point and bettering it is always the way to go.
Everything relies on having a solid foundation. Focus on what you are good at and make yourself the best in your respective field.
Conclusion
As the popular saying goes, Rome was not built in a day. At the end of the day, patience is the biggest key when you are dealing with empirical numbers and building a company of your own.
Your company is like your own child. You must treat it with perseverance and care. Every step in the journey matters as much as the destination itself.
With this, India’s beloved Business Advisor, Corporate Coach and Astro-Strategist Hirav Shah wishes you all the best for 2022.
