Digital marketing means, intelligently marketing products and services on the internet organically and inorganically (by paid promotion). It includes organic promotion and ads on the web, social media channels and apps, content marketing and remarketing, influencer marketing, online reputation management, email marketing, creating optimized landing pages, and more.
With the recent growth of internet users and amidst the Pandemic Situation worldwide, more businesses are now trying to take advantage of online platforms to grab the attention of their prospective customers. But somewhere many businesses are struggling with this one…
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For this reason, Prolific Business Enhancement Expert Of India, Hirav Shah outlines digital marketing strategies that can benefit in 2022.
1) IG and FB ads
Now it’s much more difficult to profit from IG and FB ads compared to how it was earlier. This is because of Apple’s privacy update, in a nutshell, this update didn’t allow Facebook to track its browsers’ data now.
Basically, Facebook used to know your interests by seeing your browsing data as many websites had their pixel to track this data. Now Facebook is much more blind because of the update. So it can’t have access to data from the people who clicked on your ad which they used for optimizing your ad.
Now how to beat this update? So the good news is that FB can still view whatever is happening on its platform so you can achieve good results with lead ads where people can submit their information within the Facebook app. Now it can optimize your ad to make it more effective.
2) Retargeting FB Ads
Retargeting a warm audience is better than advertising to people who don’t know anything about your brand. So, retargeting methods have also changed so you should retarget with this system: So you first create a valuable video which contains good tips and advice .
Like if you are a pet clinic you can make a video on “healthy dog foods” and then you can retarget people who watched more than 5 or 10 seconds of your video along with the people you engaged to your profile. Engagement ads help you get higher comments, likes, and shares, and since you retarget and dig in for more data.
3) Video Is Non-Negotiable
Video is no longer a “good to do” a “trend” thing but now it is a necessity and a baseline to even compete online and no better way of this is to create video content. If you find Youtube videos long then you can make short value-packed videos that help you to get more trust and sell more.
If you are relying on the organic method then you should make good use of hashtags and maintain consistency. If you want to do it the inorganic way then you can run ads for your reel as well where it looks like a normal reel but with a “sponsored” tag at the bottom and later you can obviously retarget them.
4) Live Streaming
Live streaming is a powerful way to advertise while the video is a barrier, as it doesn’t let you talk to your audience but live streams do help you with that. It helps you to build up repo and trust and when you talk to people it forms a better connection.Yes, a live stream is watched 4 times more than a video. You just need to go live: interact with your audience and solve their queries. Looks like you got it, right !
Final Thoughts
Consumers’ changing habits are at the forefront of digital advertising and marketing trends and are driving a significant impact on the direction of the industry.
As marketers, it’s your job to stay competitive and ahead of what’s circulating inside the revolving door of digital trends-Concludes Hirav Shah, Leading Business Transformation Expert Of The Country.
