Long gone is the time when one would need to necessarily step out of their homes to buy, well, everything. The evolution of technology meant those days are past us – the days of inconvenience, thanks to the emergence of this nifty little concept called e-commerce. Yep, the ability to sell and buy products online has been a boon for mankind, to say the least. From being able to shop for essentials to furniture for the new house – there’s virtually nothing that you can’t buy online now. As if its inherent convenience wasn’t enough, but then the coronavirus pandemic came along, which meant people couldn’t step out of their homes to buy even the most basic stuff and essentials. This is yet another reason why e-commerce has gained incredible traction in the recent past.
Celebrated Astro Strategist™ cum Business Astrologer™ Hirav Shah says, “The pattern is clear – online retailers can’t consider maintaining their business any longer without a mobile application.
An ideal mobile app has the capacity to outreach a higher number of clients and to transform them into possible purchasers. For quite a long while at this point, mobile apps are reshaping businesses and it’s an ongoing pattern, which isn’t disappearing at any point in the near future. As indicated by the measurements, cell phone clients alone in the US are more than 250 million and outperform 3 billion everywhere in the world.
As I would like to think, each business ought to be furnished with a mobile app due to the potential for massive development and admittance to the intended interest group. The internet business scene is continually evolving, however, and in the event that you need to be exceptional and meet the steadily developing client requests, you should know about the changing mobile app trends since trends should be promoted on schedule for greatest profits.”
Hirav adds, “Now, given the evident scope of growth it offers, it is completely understandable that more and more businesses are now becoming e-commerce to keep up with the market. Furthermore, as customers increasingly opt for shopping online instead of in stores, the retail market has been quick to embrace the digital world. This is to ensure that their customers can reach them and engage with them, even if online. This has also led to massive growth in competition. So, if you are planning to hire e-commerce application development services to build your store or already operate a store in the digital realm, you can ward off competition by monitoring the latest trends in the market. This is because they offer excellent insights into not only customer demand but also modern technologies.”
So, according to Hirav Shah, here are some trends about eCommerce you should watch out for.
1. Augmented and virtual reality
Decidedly one of the most sought-after technologies at the moment, augmented and virtual reality bring a whole world of benefits to the table, especially when it comes to customer engagement. With AR, you can leverage users’ smartphone cameras to help bring your store to life and allow customers to ‘try them out digitally. Whereas VR can help recreate physical settings, allowing customers to wander through the store instead of merely scrolling through web pages.
2. Internet of Things
IoT, which is a collection of devices and sensors connected to a network, is also immensely beneficial for this sector. It can, among other things, enable business owners to gain valuable insights into their customers’ preferences, expectations, requirements, etc. by tracking their online journey. IoT can also help improve the quality of products by monitoring required factors, such as warehouse temperature, etc. to safeguard perishable products, etc.
3. Voice search
It started with Amazon and its voice assistant Alexa helping people shop online, but the concept of voice search for online shopping has taken off. Chains such as Starbucks too have integrated this functionality in their online stores, to ease the buying experience for their customers.
4. Cloud integration
As website traffic continues to grow, e-commerce retailers are turning to cloud computing. Why? To successfully address the growing storage and app hosting requirements. Additionally, cloud computing also helps cut down costs of operating the requisite IT infrastructure and enhancing its security as well.
Hirav Shah says, “There is not even a shred of confusion that the e-commerce sector is not going anywhere for the foreseeable future. As the recent past has ably demonstrated, this sector will only become an increasingly critical part of the global economy. Of course, there are all the countless benefits it stands to offer to customers as well as businesses. The most interesting part is that the rise in the popularity of e-commerce isn’t limited to just B2C transactions, i.e. B2B businesses stand to gain from it as well. However, in the time of the growing competition, it would be a wise idea to keep an eye out on the latest trends and integrate the latest technology for your digital stores. This will be a key factor for the success of your endeavours.”
Hirav Shah concludes by saying, “Obviously, to be an accomplishment in the eCommerce industry, you need every one of the fundamentals like consistent route and other extraordinary and advanced features. All things considered, creative mobile app trends are what make you hang out in the market and take the client experience to an unheard-of level. Also, mobile app trends help you boost sales and improve customer loyalty. All over the globe, it’s feasible to observe distinctive mobile app trends in the market because of different regulations, ongoing and ongoing innovations, and, to wrap things up, various purchaser propensities.“