Web analytics is important to grow your business website; it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data; the most popular and free version that websites can use is Google Analytics, says well-known Business Astrologer cum Astro Strategist Hirav Shah.
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What is Google Analytics?
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
Why does Google analytics matter for targeting the audience?
Hirav Shah explains, “Google Analytics is one of the most effective tools in targeting where your audience comes from, monitoring your website visitors, analyzing the data and providing enormous information about the target group who are interested in your website content, services they are looking for, the platforms and other information details like of how they are reaching to your website. Google Analytics plays an important role in providing some data that is vital for your business to target its audience.
Besides giving a detailed analysis of your website visitors, how your campaigns and ads have worked, it also guides where you can make improvements, use channels that drive more traffic, and helps you in planning and understanding your key performance metrics. Like adding a feather to the cap, Google Analytics also provides you with another benefit of micro-targeting your audience.”
Having said this, Hirav Shah discusses in detail how Google Analytics and its data can help your e-commerce business narrow down your target.
Understanding Audience Behaviour
No matter what your business type is, Google Analytics provides you with detailed information about your website activities and visitor details like age, gender, interests, demographics, browsers, and mobile devices.
Understanding your audience behavior is a crucial aspect of micro-targeting your audience and narrowing your strategies and tactics to each of these defined groups.
Once you get an overall idea of how your audience is behaving with your website, you’ll know what are the channels and platforms you need to make use of to reach out to these micro-targeted groups and make a respective call to action.
Determine “Channels” That Drives Traffic To Your Website
Google Analytics helps you determine the channel and other platforms through which your website drives traffic. Based on the analysis, you can devise suitable content to attract the audiences and further narrow them down by the means and reach attained. Once you determine the channels of traffic generation, you can re-strategize your tactics and focus on micro-targeting your group by generating tailored content to these defined groups.
Re-Evaluate Your Strategies and Tactics
With Google Analytics, it is easy to evaluate your current strategies and make necessary iterations to suit your objective and meet the end results. Once you’ve gained a good idea about your audience demographics and where they come from, you can iterate your choice of platforms and channels and also devise content to micro-target your audience. One should never hesitate to try out new tactics and choices of platforms but should keep a tab on the analytics at regular intervals and check if the newly implemented tactics and strategies have generated better results. Re-iteration and updating strategies and tactics are necessary for all business sectors as it enables micro-targeting your audience group.
Provide an Overview of What Your Audience Want
When you get an understanding of your audience’s behavior, it is easy for you to micro-target them. This is where Google Analytics plays a major role in providing a piece of detailed information about your audience, as mentioned above. Based on the analysis, you can get an overview of your audience’s interests and preferences of the content in your website and further target them based on their behavior and their preferences for your service.
Understanding Bounce Rate for Audience Retention
Reducing the bounce rate in your site not only increases the sales and conversion but also helps in micro-targeting your audience. Bounce rate is one of the most misunderstood concepts in Google Analytics. It gives an understanding of your web sessions, monitors the page visits, and gives an overall percentage of each visit in a single session. Besides giving the percentage rate, bounce rates also monitor when and which page of your site the user opens and exits without triggering any other requests during that session. This service by Google actually helps you to analyze and take measurable actions to micro-target your group.
Hirav Shah concludes by saying, “Google Analytics can do wonders for your business in more advanced ways.
It provides you with valuable insights that can be used to improve the performance of your website and increase conversions.
Despite the fact that there are so many other analytics management platforms, Google Analytics remains a free, highly relevant solution for managing the analytics of your website.”
