LinkedIn is one of the most operated social networking platforms used to build connections and find jobs and internship opportunities. People also scroll through this platform to get the latest updates on the current happenings in the business world. Any digital PR company should use this platform to its advantage in brand management.
From making connections and establishing partnerships to generating leads and boosting your brand awareness, you can do many things with LinkedIn that make it an invaluable addition to your digital marketing strategy. Unlike Facebook, Twitter and Instagram, LinkedIn is a professional platform designed to help you establish and reinforce business relationships, says noted Business Astrologer™ cum Astro Strategist™ Hirav Shah.
Hirav Shah says, “Having an outstanding LinkedIn reflects the qualification and skills of an individual. Therefore, it becomes easy for PR professionals to build a relevant connection with the help of LinkedIn. Also, it is a good source of sharing information and updates as people are always on the lookout to follow the update of their preferred company or business.”
According to Shah here are the reasons why LinkedIn make PR work efficient
1. Profile on LinkedIn
Creating an excellent profile is the first step in establishing a relevant connection.
The first thing you need to do when creating an account on LinkedIn is to work on your profile. For your profile picture, get a professional headshot. Make yourself look clean and professional. Next, add all your achievement, skills, and your professional background. This will help LinkedIn in suggesting to you the connection relevant to your area profession and vice versa.
2. Connection on LinkedIn
LinkedIn is the best platform to look out for your preferred companies or brands. One of the most challenging jobs for PR is to find the right contacts. But with LinkedIn, you can build a connection with several professionals and experts who are relevant to your field. LinkedIn is the professional network where you can find jobs and internship opportunities.
Likewise, many companies need prospective employees to search for relevant and suitable candidates. Then, it becomes easy for PR professionals to build and establish their connections. And also find a possible lead for their next job.
3. Credibility on LinkedIn
Your profile on LinkedIn becomes more visible due to the engagement rate and the number of connections you have. The more relevant content you share, like, comment or post more will be the more credibility you will be able to gain. You can always let people know about your brand or business success or even share your clients’ testimony.
With the proper content strategies, your post can receive outreach when people start sharing it. Even without the mainstream media, you can reach out to thousands of individuals. And as a PR professional, you can take this opportunity to build a positive image of your brand.
4. Outreach on LinkedIn
LinkedIn is a platform where you can audition your achievement and qualification. You can share possible leads, business updates, and so on. LinkedIn has become an important platform for the interaction of all professionals. Constantly updating your profile and frequent interaction is important to build connections. Liking, commenting and constant engagement ensure a greater outreach.
Through various digital PR strategies, it becomes easy for companies to evolve their brand and build an online presence. People often share business-related content.
There are various groups on LinkedIn which you can join according to your respective field and interest. Joining these groups gives the advantage that you can be updated about your field regularly. Hence you will be well versed with the current trends. This helps PR professionals a lot in formulating and implementing brand management strategies.
Also, you get the opportunity to follow industry leaders. With the help of your accomplishments and skills, you can connect with your peers. Sharing your knowledge and perspective among your fellow connections helps you to achieve a new outlook.
On LinkedIn, people are always updating themselves about brands and companies. Hence a PR professional should use this platform to their advantage. Apart from building relevant connections, you could help with storytelling about the brands. It is easy to set a target audience here, as the people in your connection share a common ground and interest. Also, you can achieve greater outreach and receive more post engagement.
You don’t need to be a genius to make the most of this platform, but you do need to be committed. As Hirav Shah concludes: “Social media needs dedication and never more so than Linkedin, this platform can lead you to your next ‘Success Story’ so you need to be devoted, take your time to make your profile as remarkable as possible, content is kind on this channel, so share your portfolio and your work, get involved in conversations and commentate, you have to be in it to win it.“