Usage of emotions for communication has begun in early 1990 during interaction in online chatrooms. Eventually, the emotions turned as pictorial emojis and gifs which are currently ruling the social media conversations. In a daily basis, everyone uses emojis, memes and gifs in various contexts and even being used as advertisement tools, says business astrologer and Astro strategist Hirav Shah

The use of emojis and animated gifs in today’s lifestyle has become so common in personal and professional conversations. Even a few topics are trending among social media platforms based on memes, gifs and emojis.

What is Gifs

As a standard definition, gif stands for graphics interchange format, and it’s generally a short video that’s captured from a TV show, movie, or pop culture that repeats endlessly. Generally, they’re short clips and you may even see them utilized as an animation on a website that directs you how to do something.

What is Emoji

The question of whether these icons help users to communicate better or hinder self-expression is hotly debated and has been the subject of a number of studies. On the flip side, symbols with a universally understood meaning can help us to convey sentiment without having to phrase it in a convoluted sentence. They also help to reduce the ambiguity of a message’s meaning among different parties, who generally understand emoticons to have identical meanings.
Differences between the way in which men and women express themselves are well documented, with females generally recognised as being more emotionally fluent in conversations and willing to discuss feelings than males. This difference has been noted in not only face-to-face encounters but also in electronic communications. A study which monitored discourse between instant messaging users found that in general communications, females are able to express themselves more than their male counterparts.

Experts say that GIFs and Emojis communicate the thoughts better than English as visuals like emojis and GIFs can make up for the useful cues that are often missing from digital chit-chatting: the rise of an eyebrow, the shrug of the shoulders, the rolling of an eye. But a new survey reveals that many people believe those visuals aren’t just helpful for adding clarity in text and mobile messages but can better express themselves through these digital tools than through old-fashioned English.

The term GIF is being updated over the three decades but as technology has improved and the amount of digital video has exploded, those graphic files have become a language of their own, says Hirav Shah Usage of Emojis and GIFs in mobile marketing: Brands which can use emojis and GIFs appropriately can take their connection with the mobile users to the next level. They are a quick way of expressing feelings and often do a better job than words.

A few uses of Emojis and gifs in the marketing field

1. For the attention-seeking

Usually, we consume more information than ever and the fight for customer attention is a difficult one. By making your push message stand out through the use of a relevant emoji or GIF, one can attract the attention and eyes of the customers which also makes it harder to ignore. The use of a funny GIF is also more likely to grab the attention of your user over a plain wordy piece of content.

2. Understanding in an easy manner

When it comes to mobile push messages, emojis are extremely useful. Use a symbol that relates to your message and allows your user to understand what the message is generally about before they’ve even read it. For instance, shopping apps may want to use an emoji purse when messaging users about a handbag deal, or use the high heel emoji when promoting a shoe flash sale. Travel apps could use a plane emoji when notifying users about flight discounts, and sports apps might consider using emoji flags to show users which teams are facing off against one another.

3. Simple and sweet

In general, Humans are an impatient species. We don’t like to wait around or spend more time on something than is absolutely necessary. An emoji or GIF can sum up exactly what you are trying to get across a lot quicker than words can in most cases. Adding to it, there are no language barriers for emojis because emotions have universal appeal. Since emojis can provide instant understanding to users in a simple and sweet way, using emojis often allows apps to cut down on the amount of text they use in their push messages.


As emojis, memes and gifs are high on demand nowadays, they are not only used to convey a message in a simple and direct way but also saving the word typing time for the technology and trendy lifestyle owned people. Emojis and gifs are being used in mainstream messages also in professional sectors like IT and Marketing industries to maintain a healthy relationship with the colleagues at the workspace or customers, concludes Astro strategist and business Astrologer Hirav Shah