Covid -19 pandemic has proven a nightmare for the businesses and has unleashed a series of unprecedented events adversely affecting all industries except the OTT industry.
This pandemic has not only altered our way of living and working, but also changed the way we consume media and entertainment (M&E). With the implementation of lockdown, people are made to stay at their homes; thus restricting all the social events and means of entertainment. The pandemic has shifted the social lives of people towards online mediums. Moreover, the consumption of entertainment platforms has increased remarkably through television shows, online gaming, and most popularly, through ‘over-the-top’ (OTT) platforms.

While we are at popular OTT platforms now, let’s discuss the ‘most popular’ one in our country and whether it will outcast all other platforms !
Yes, You guessed it right.
Amazon Prime Video India has developed a ‘variety and sizable’ bank of content over the years, and remains arguably the best streaming platform to offer a cross section of cinema.

The top 10 movies due to which we are currently glued to Amazon Prime Video (as of October 2020) are, The Report (2019), Jallikattu (2019), Lucifer (2019), Mahanati (2018), Wonderstruck (2017), KGF (2018), Zero Dark Thirty (2012), Raazi (2018), A Death In The Gunj (2016) and Peranbu (2019).

Amazon Prime Video and Other OTTs

Interestingly, India’s on demand digital streaming industry has surpassed the national film industry in terms of both viewership and growth. With entertainment gone online coupled with a surge in online gamers, the pandemic has proven to be a boost to the sector with consumers confined to their homes. With the Indian OTT base being pegged to triple this year, the OTT sector presents a huge opportunity for investment into video content and mobile gaming services. It can be hypothesised that, Amazon Prime followed by Netflix, are unquestionably the platforms of preference among the youth with 60% of youth-subscriptions. The big two OTT platforms are closely followed by national based platforms such as (Hotstar, Zee5, etc.) which are gradually gaining popularity.

Amazon’s Marketing Strategy

Amazon Prime Video’s immense popularity in the market, can be attributed to innumerable factors, most importantly, it is The
‘Marketing Strategy’ Which Is Unique’ and also its ‘Value Added Services’.
Meanwhile, Top Influencer, Adviser, Astro-Strategist and Business-Astrologer, in the fields of entertainment, sports, tourism, politics, real-estate and many other fields, Hirav Shah says,
An Astro-Strategist can provide you the propulsion and thrust, you eagerly want! It helps you understand how you can use Marketing to interest potential consumers.
Shah adds, Clarity on marketing niche, Specificity and Certainty are where Astrology can help you tip the scales in your favour. Instead of the ones who look back and evaluate , be the one who foresees in advance and plans for a better productivity!

Unique, Unmatched and Distinctive Strategy

Amazon Prime Video has managed to obtain maximum subscriptions since it offers ‘Prime’ service on delivery of goods, Amazon Prime Music and Amazon Prime Video all at the price of one.
Isn’t this an Unmatched Distinctive Unique Marketing Strategy !

Lets understand this elaborately !
With a miniature price of Rs 129 and a yearly cost of Rs 999,comes the Amazon’s Prime Membership, which is also perfect for online shopping. From purchasing the latest fashion products to sports equipment to tech gadgets and typically everything, at exceptional prices and amazing leverages, everything is available for Just an Amazon Prime membership. The ‘cherry on the cake’ is that Prime Video, Prime Music and Prime Reading features can also be enjoyed. Amazon also offers the service of free trial for its Prime membership. Moreover, the membership provides eligibility to get early access to major Amazon deals like the Amazon Great Indian Festival Plus Offers.


During the toughest times of mankind history, when ‘Uncertainty is the only Certainty’, how does then an entertainment entrepreneur, gather some hope?
Certainty is the Confidence Booster and You Can Increase It with ASTROLOGY , concludes Hirav Shah