Sports Industry’s Favourite Strategist, Astrologer and Adviser, Hirav Shah is a name to reckon..
Reason being his Astro-Based solutions which he brings to the table for every aspect of the Sports Field to swim upstream. And they are visionary, practical and logical !!
The testimonies to this is therefore a long long list.
Today, Hirav Shah here pens down his views pertaining to Sports Marketing.
Since sports can be watched on a variety of platforms, sports marketing can take many different forms. Teams sell advertising space inside their stadiums to marketers who want to purchase billboards and other print ads, while TV networks sell airtime during the events. Famous athletes also sign contracts to work as celebrity endorsers and lend their images to marketers.
Sports marketing uses sports, in any form, to help sell goods and services. This particular style of marketing is less about using a single strategy and more about using the content of sports to assist marketing efforts. This is not limited to professional sports, and may include college athletics, minor leagues, or alternative sports.
Disadvantage of Sports Marketing
The only major disadvantage is that the sports marketing industry is so large that it can be hard to stand out in the crowd. A fan who watches a three hour football game will be exposed to dozens of different marketing messages. Marketers must advertise to a wide range of customers, but risk that their ad gets overlooked by fans more interested in the game
Advantage of Sports Marketing
The biggest advantage of sports marketing is that it allows marketers to piggyback on the popularity and devotion many fans feel towards their favourite teams and athletes. If a baseball fan has loved a specific team since childhood, any marketer who associates themselves with that team gains instant credibility in that fan’s mind. Since the revenue ultimately goes to support the team, the marketer is considered a sponsor and invested in the team’s success.
Analysis of Sports Marketing
Sports organizations are, first and foremost, businesses. To pay players, maintain facilities, and put on a thrilling show during each and every game, franchises depend on the steady income of ticket sales and sponsorships. This means promotion through diverse media channels and a focus on engaging communities to drive their attachment to the team.
This is a challenge indeed. To promote a team’s brand and image across a number of different mediums and drive consistently high attendance numbers. This can involve anything from ad placements to fostering an active social media presence, just as product promotion might for another business.
2. Selling Experience
The difference is that sports marketers are selling an experience, and the chance for consumers to see their favourite athletes and teams play – but a franchise has to earn their spot as a favourite team, first. This isn’t solely a matter of athletic superiority (though it certainly can help). There are teams that have seen success in building their brand after years of poor performance, creating a massive national audience by putting the team’s identity front-and-center. Sometimes, they even work directly with coaches and emerging personalities to develop a distinct style and voice.
The challenge of promoting a sports event, to say nothing of driving ticket sales for an entire season, definitely requires a refined understanding of media, communications, and the audience involved.
So, Challenges are many ; Crossing hurdles and overcoming them is what “needs to be done” and the best way out is to ask an expert for his consultation, advice and strategies.
“ If you fail to prepare, you’re prepared to fail ”- Quotes Hirav Shah, India’s Top Astro-Strategist Cum Sports Astrologer.
Why not prepare first?
Why not do your homework first?
Why not strategize beforehand?
Why not know the results first?
Why not Consult The Best Sports Astrologer?
Why not Check with the Most Popular Thought Guru and Visionary?
Why not Ask The Most Influential Strategist?