Marketing plays a crucial role when you have to sell insurance policies. Big insurance companies use it to increase sales and sustain the marketplace, and for small companies, it is a way to build and flourish their businesses.
As per Hirav Shah, “Marketing is simply attracting those you want and repelling those you don’t want”…
Expert Business Astrologer and Astro Strategist Hirav Shah shared his views on the smart digital marketing tips that will help the upcoming and even established insurance companies to make a mark. Hirav Shah who is famous all over the world for his immaculate astrology knowledge and right now working with major multinational companies from the USA, Europe, England, UAE, India, etc., for their existing and new projects to increase certainty and to make strategies says that a number of ways have been used for marketing by the insurance companies conventionally, and now these companies have started following the new age digital techniques. Of course, it has become necessary now to promote the insurance companies when everything is searched online by the users.
Hirav Shah suggests some brilliant marketing tips for insurance companies to create a strong online presence and make a good client base.
Insurance Companies in Digital Marketing
As already indicated, digital marketing has become a prominent method of marketing today as the World Wide Web is the major source of shopping, interaction, extracting information, and a lot more.
Hirav Shah says, “a typical service business that provides intangibles, such as accounting, banking, consulting, cleaning, landscaping, education, insurance, treatment, and transportation services needs to take digital marketing seriously if it wants to grow.” This is true to today’s scenario when people seek the internet for everything they require.
You need to make a proper strategy for digital marketing of an insurance company. Here are some tips to use to get the desired benefits for your insurance company via digital marketing.
1. Work for Google and Bing Ranking
Needless to mention, research over search engines remains the first step of the people when they have to search for any type of service. So, the first thing you need to do is to make the website and other online resources (social media pages/profiles, etc.) visible on the search engines like Google and Bing. This is why Search Engine Optimization (SEO) has become a major method of digital marketing today, to increase the ranking on the search engines. Here are a few random steps for SEO for the insurance companies.
Of course, there are the people who directly enter “insurance” for searching for insurance services. But, there is no doubt that “insurance” is a highly competitive keyword, and it may take more than a year to rank it for your website. So, it will be better to focus on the long-tail keywords searched by internet users. Some examples can be “insurance companies in Mumbai”, “health insurance for senior citizens” and more.
The prominent resources for searching the keywords are online tools such as Google Keyword Planner, SEMrush, Keyword Itt, and a lot more
But, apart from this, you need to tell search engines what your website is about. For this, you need to do some more work, such as adding Meta description, schema text, appropriate titles, keywords, and more.
2. Use Social Media Campaigns
There are some stats, which are perfect to understand the significance of social media for insurance marketing for insurance companies.
Hirav Shah recalls a 2019 insurance marketing survey that says that over 70% of insurance agents use referrals and social media as prime avenues to get connected with millennials. The social media platform is the best marketing tool for the date. Social media provides numerous ways to connect and engage with the masses and to promote the products, services, businesses, or ideas.
On social media platforms, you can directly connect to the potential clients, solve their queries, tell them the benefits of insurance by different means, and more. Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube are the major social media platforms, where you can promote your insurance company.
Social media campaigns also increase the traffic of your website, which is why they are helpful in search engine ranking of your website. Besides, the social media pages or profiles also sometimes get the top positions on the search engines, which help you in attracting potential clients.
3. Video Marketing
Hirav Shah reveals that according to reports internet users viewed 85.6 billion videos in one month in March 2019. It is a known fact that the audiences of videos have increased a lot of now since then.
There are a number of statistics available, which confirm how significant video marketing is in the present scenario.
You can educate people about insurance policies, tell about your plans, and a lot more by the means of these videos. Video marketing is also a perfect way to boost SEO for insurance companies.
Creating your blog space on your website as well as some external spaces is one of the ways to build your authority in marketing. When you write the information-rich blog posts, the users applauded with your knowledge come to you when they have insurance requirements.
Blogging is also a major part of the SEO process and content marketing. You need to add proper keywords while writing the blogs.
Hirav Shah concludes by saying that Astro Strategy helps you understand how you can use marketing to interest potential consumers. If you go fishing and you know where the fish are, what kind of reels to use, what kind of baits they like, then you can catch them successfully. Every business reaches out to its consumers through Advertising and Marketing Strategies, which are key elements to achieve sales. Lot of money, time and energy are spent towards success here. In this Digital-age, advertising platforms have become so diverse, that most of us are confused about which one to opt for. Sometimes we drain our resources by playing in all the directions.
So, don’t make the mistake of casting bigger nets, try to be specific in your marketing methods and let Astrology guide you.
That is why “you should utilize Astrology to make marketing and advertising strategies for your business” Give direction to your strategy, reach the goal faster!