The year 2020 was a nightmare for businesses. Also, The Automobile Industry. Which comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles.
Closer home, India’s Automobile industry, last year faced the most challenging period. The intermittent lockdowns under the COVID-19 pandemic and the supply and demand disruptions across geographies and in several sectors of the economy in the first half of FY21 led to a decline of close to 40%* in overall Automobile Industry sales, Says Hirav Shah, The Country’s Most Influential Business Astrologer Cum Astro-Strategist and the First Thought Leader in the planet to predict Apple’s foray into the automobile sector.
India is expected to emerge as the world’s third-largest passenger vehicle market by 2021 end, Predicts Hirav Shah.
HIrav Shah Adds-
This year, the Automobile industry in India is already in upswing due to the surge of economy and technology. They have opened the gates for many start-ups and businesses ideas to flourish.
The automotive industry is actually a Pandora’s box for many innovative and creative entrepreneurs. Hence, the marketing aspect can never or rather, should never go wrong, Asserts Hirav Shah.
And, the correct marketing strategy will certainly attract the buyer or influence them to buy their product, Says Shah.
HIrav Shah Explains-
Given that modern car shoppers are largely starting their customer journey on the web, the sector must take their strategies online, too. This isn’t just an extra task added to your to-do list. Digital marketing actually provides a handful of unique opportunities to showcase your products and convert leads you may have never previously reached.
Below, Hirav Shah outlines top automobile marketing strategies to help promote dealerships and accelerate sales.
1.Focus on customer reviews
Customer reviews are by far the most effective marketing tools. It not just drives you more traffic but also helps in building a bond of trust and credibility with your customers.
A big part of this is responding to your online reviews (even giving professional responses to the negative ones) and actively working to increase the amount of positive reviews you have.
In short, general review sites like Google and Facebook are there, but the Industry also needs to pay close attention to feedback on auto dealership review sites, including CARFAX reviews. These platforms are destinations for serious car buyers, who are more likely to choose your dealership, if your customers have good things to say. After all, online reviews are just as powerful as a peer recommendation—but they also can reach thousands of consumers at once.
2.Target keywords for SEO
Work on competitive keywords to improve your search engine rankings. Its important for your website to take search engine optimization (SEO) into consideration. Inserting keywords throughout your site and blog copy will not only help you rank higher for relevant terms, but it will also allow you to give car shoppers the answers they need.
Consider what features they may be looking for—for example, “best gas mileage” or “best luxury cars,” depending on your target audience.
When developing a user-focused SEO strategy, you should always take into account local SEO. Car buyers tend to shop for dealers near them, which means a complete Google My Business listing can make a big difference. You can get our local SEO checklist to ensure your listing is set for attracting nearby buyers.
Incentives can prove to be a great approach in compelling more customers to visit your store.
One of the strongest ways to motivate buyers is to reduce the price of the vehicle. This can be done in several ways, the most common of which is to offer cash-back rebates.
4. Digital Retailing Practice
Digital Retailing is a Win-Win for Consumers and Dealers. According to a study, 64% of shoppers want more of the purchase process to happen online, compared to the last time they bought a vehicle. But consumers are not the only ones that see the appeal – and the benefit – of the shift to digital retailing.
61% of franchised dealers note that digital retailing efforts are allowing them to spend less time on a sale; more than half believe it helps them improve the customer experience. Importantly, 75% of dealers agree that digital retailing provides shoppers a more customized experience, a key to higher satisfaction with the shopping process.
2021 will see a continuation of trends that have been bubbling even before COVID. From ramping up Electric Vehicle investment to digital playing an ever-increasing role in the vehicle purchase journey, sustainability and customer experience will be the standout priorities for automakers this year.
Applicable for Automobile & all other industries, Hirav Shah, Business Adviser, Strategist Says-
While general predictions reveal that the year 2021 promises better times ahead for most sectors, certain celestial changes may not be favourable in particular cases. Hence by knowing what the coming year holds for your business in terms of astral predictions, you can plan your actions in accordance and invite good fortune.
The Doorway To Your Success Is Open,
You Just Need To Walk Through It !!