While making Brand Strategy, good logo can help you to boost your confidence to make strong strategy says Business Astrologer and Astro-Strategist Hirav Shah The highlight is whether your logo is a usual one or is that a logo which is not just a graphical symbol of your corporations aspirations but your shield against misfortune. Are they your silent lucky mascot for winning over and over again ? Logos are not good or bad : rather they are either lucky or unlucky. A well-designed logo gives direction, faith, energy and meaning. It also adds value to your brand equity.