Ever realized your increased interest in the ancient noodles pack when it comes to a new symbol or your typical brands in new colors and fonts?

Veteran Business Astrologer cum Astro Strategist Hirav Shah replies, “Well, that is the sorcery of the spell cast by the wand of packaging changes and redesigning. Consumers in the present design-focused environment are becoming careful and need to be wooed by products’ esthetic appeal, fetching eye-pleasing sense-enjoying items in their grasp. Be it an E-commerce site or a supermarket shop; there are a variety of brands and products on offer inside a relatively little area; one is presented with a variety of different colors, fonts, trademarks, brands, box sizes, etc. It’s no wonder that the vast majority of the shopper’s purchase decisions are made in-store. At this point, item packaging and marking define sales and how well it communicates with the customer.

Hirav Shah lists a few reasons why businesses redesign their product packaging

Captivate a New Audience – Hold the Existing

The most common underlying reason behind any business rebranding product packaging is attracting and riveting a new consumer queue. Therefore, creating new custom packaging with features like Digital Labels, Variable Data Printing, and Flexible packaging that aim to improve functionality and the customer experience will only further strengthen your brand.

Safety

Safety is often less noted and put out; security is one of the major underlying causes apart from consumer attraction that evolves a product’s packaging. Businesses, especially eatery, cosmetics, drugs, etc., opt for good designs or new packaging to ensure the product is protected at all times from stressful movement till it lands in the basket for use.

Changing Regulations/Governmental Reasons

Not all are in possession of an organization when it comes to business practices. The government, its regulations, and worldwide conventions that demonstrate in the best interest often request that businesses make assembling or packaging adjustments protecting general society or giving customers more data, changing terminology based on regulations, or refreshing labels to reflect information.

Generic Product Packaging Design to Aesthetic Appeal

Provide your image the differentiation it needs to compete with large, well-known brands. To ace the race, businesses need to adjust to the market. Internal information or changes in demand, evolving organization processes, and customers searching for different things could cause an organization to re-evaluate its existing packaging and paint the container brighter. Brands need their packaging to speak to who and what their voice is.

New Innovation: Sustainability & Going Green

Changes in product packaging don’t always involve the colors or text printed on the packaging. Instead, the material used to manufacture containers and labels is becoming increasingly popular as more companies go green to appeal to consumers on environmental awareness of the brand and fulfill their corporate social responsibility.

Subpar Quality

Existing low-quality product packaging is not serving you the sales and market you dreamt of!

Low quality‘ can vary as per numerous aspects of packaging, from low-quality graphics and materials to faulty packaging. Brands and manufacturers upgrade the product packaging to hold up use after and give off a premium, quality feels to their customers, making them feel they care.

Overall Company Rebranding

It is crucial the packaging matches brand identity. Hence businesses often choose to have a consistent design across all product packaging if they are rebranding. Consumers tend to recognize brands’ styling, and subconsciously, companies also look out for the same. A refreshed and revamped packaging for your products gives the brand just what it needs to feel new again and recapture consumer attention.

Counteract Negative Publicity

We often see products and brands get up to speed in negative exposure. Rebranding the product packaging is their metaphor for a more critical change. Telling stories, ingredient pictures, organization’s witticism, and so forth, to say to customers that “We may have had problems before; however, we’ve fixed them presently, give us another shot!”.

Budgetary Constraints

A business cycle has its ups and downs where each business encounters monetary issues. Some item packaging can be expensive with next to no perceptible return on investment. Some additionally change and change to a financially savvy method for packaging to save money on other item perspectives.

To support the always developing market and eclipse in normal choice, execution alone won’t prompt positive outcomes in marketing and sales. Hirav Shah concludes by saying, “Brands around the world (either selling products or benefits, revamping or setting up) presently get that assuming they need to place their item into the higher class of their niche, they need to and are putting resources into their item packaging.

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Who doesn’t want to experience success in business?⁣
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But are you truly doing the right things to get there? ⁣⁣
Can you honestly say that you are taking ACTION on your goals? ⁣⁣
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If you hesitated AT ALL answering any of those questions, you need to shift your focus to doing what’s necessary to get the success you desire…⁣⁣
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Without an actionable strategy, NOTHING is possible. ⁣
With Astro Strategy™, EVERYTHING is possible.⁣⁣
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NOW is the time to do the things that you have wanted to do. Don’t procrastinate and rob yourself of a more exciting future…⁣⁣
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What ONE goal will you focus on for a head start in 2022?⁣⁣
Any confusion or difficult YES/NO Business decision requires an expert opinion.

Just make sure your business strategy in terms of Brand, Sales, Marketing, Advertising, Mergers, Diversification, etc.… is still on track to reach your goals. Business Astrologer™ Hirav Shah’s answers have proven to be game-changers.

It’s time to fire up your future!!