Did you know that even though Google dominates Internet searches, there are still plenty of other places your website can be seen? It doesn’t matter if you’re a doctor looking for additional exposure for your practice or a plumber who wants to increase your ad revenue; having your website and services appear on multiple online platforms can be crucial to gaining new customers. Let’s look at where to find additional searching traffic.
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What do you do if your website traffic is dropping?
Sometimes the cure is easy and quick. However, in any case, it’s critical to locate the source of the issue so that you can address it. Veteran Astro Strategist cum Business Astrologer Hirav Shah explains why your site’s traffic may have dropped and how you can resolve this issue to boost your traffic once again.
It’s a problem every brand owner will face at one time or another. Websites are constantly being tweaked and optimized for improved performance, but sometimes sites can fall into ruts or go stale. When this happens, you may notice there are fewer visitors coming to your site as compared to earlier in the year. So, what are your options?
If you’re experiencing a drop in traffic, there are a few things that you’ll want to keep your eyes on.
In this blog, Hirav Shah outlines the five best places to check for how to get an instant boost in blog traffic and issues you may be having on your website.
Hirav Shah says, “There are several reasons your website traffic might be dropping. Sometimes traffic simply goes away. Other times, it’s down because your site is down. And sometimes, your website just doesn’t look good, and people aren’t enjoying it on Google. When these things happen, it can be incredibly frustrating and difficult to figure out what’s causing the problem. Fortunately, there are places you can go when your website traffic disappears so you can get back to doing what you love.”
1. Tracking Tags
Did you know 60% of local searches are done with a product name? Sell locally by using tracking tags in your eCommerce store.
The first rule of internet marketing: Tracking your site’s traffic is an essential ingredient for success. You need to know how your site is performing in the search engines and what keywords appeal to your customer demographics. Although there is no way to predict the future
When your website traffic is dropping, there are a number of things that you will want to keep an eye on. Tracking tags, or Google Analytics specific tags, allow you to know immediately if and when certain things appear on your site.
2. Front End of website
The front end of your website is the first impression you make to your site’s visitors. If you’re experiencing a drop in traffic, take a look at your front end and fix any broken links! Once you get into optimizing the front end of your website, you may notice several mistakes that you’re currently making. A good front end will get you high referral traffic and tons of conversions.
3. Google Analytics
Dive into Google Analytics to know what went wrong with the traffic. Google Analytics is a must-have for any website. From understanding where your traffic is coming from to analyzing the behavior of your users, you can find answers to all the web questions. Reflecting on marketing tactics you lately pushed live and located the correlation. This should lead you to an inner audit, where you may notice an inner tool is smashed or an outside force is affecting your site.
4. Google Search Console
You’re lagging if you don’t keep up with key Google algorithm adjustments. Your rankings may be slipping if your site isn’t mobile-friendly, isn’t adequately secured, or uses outdated SEO techniques. Check your Search Console, work along with your team to settle the issue, and start subscribing to the correct assets to dodge this in the future.
5. Backlinks
External forces can be just as important as internal ones at times. Let me explain this with an example; let’s say a client’s organic traffic had a downward trend. Then the client decided to go over all the checklist items to figure out what the problem was but couldn’t figure it out. He then looked at the search trends of his top backlinks and saw that their highest authority backlink had also dropped in popularity and concluded that what needs to get fixed is the referring site.
Hirav Shah concludes by saying,” Bringing inconsistent website traffic is crucial for businesses that earn most of their leads and sales online. That’s why a significant drop in traffic drives most businesses into panic mode. While a sudden drop in site visitors can be cause for alarm, there’s usually a reasonable explanation if you know where to search.”
