With the expansion and advancement of technology, the way we communicate has also changed. It has provided us with instant, effective and impressive ways of communication. We can now connect with people sitting on the other side of the world. Be it our family, friends, clients, customers, or followers, we can reach all of them using the help of digital software in our mobile and computer devices. From work to shopping, education to entertainment, and banking to buying houses, everything is available at the click of a button.

We recently had a heartfelt conversation with the celebrated Astro Strategist™ cum Business Astrologer™, Mr. Hirav Shah, about the role of Digital Marketing in the real estate sector. Hirav Shah who has been a veteran in the industry and has been working closely with many of the leading Developers, Infrastructure, and Real Estate giants of India, USA, etc as a Real Estate Strategist and has been actively involved in providing concrete predictions through Real Estate Astrology. He has been a force behind many successes and working with him has the special advantage of confidentiality.

Hirav Shah says that not only the buyers but the real estate developers also agree on the fact that digital marketing is the best and quickest way of generating leads. They provide the property-related information, price, and contact details on their portals, and the property listings are viewed by thousands of potential buyers every day.

Hirav Shah digs deeper into the debate about the use of digital marketing in real estate and tells us that apart from busy schedules and lazy excuses, the present generation prefers using the internet first to churn out all the information and options about the real estate listings that suit their requirements the best. It would be a foolish act for a person to house hunt in a totally unknown place. The internet provides the access to hundreds of real estate portals where one can shortlist suitable properties on the basis of budget, accommodation, and proximity to the nearest basic amenities.

Now with the new real estate bill passed and implemented, buyers and investors can rely more on the digital services provided by the realtors. Using the digital marketplace, the developers can provide 3D floor plans, aerial views, 360-degree views, and more of the location on their portal for the buyers to explore the property from each direction while enjoying the comfort of sitting at their homes.

Developers can also take great advantage of social media platforms as they engage most of the people almost all the time. Just some good graphics and grammatically correct content can help grab the eyes of potential buyers and investors.

Marketing is simply attracting those you want and repelling those you don’t want…

Digital marketing is both cost and eco-friendly. With the help of digital marketing, developers can reach the target audience in less time while creating an impressive and lasting impact. On the internet, developers get tools, ideas, and even the list of potential home buyers. Since most of the people house hunt online, it has become a platform for the home buyers and sellers to get what they need in just one click. When compared to the print and on-air media, digital media marketing proves out to be the best of all. The same results can be achieved with it in less than half of the total cost while generating quick revenues.

An Astro Strategist™ can provide you the momentum you eagerly want! It helps you understand how you can use marketing to interest potential consumers. If you go fishing and you know where the fish are, what kind of reels to use, what kind of baits they like, then you can catch them successfully.

So, don’t make the mistake of casting bigger nets, try to be specific in your marketing methods and let Astrology guide you.

Hirav Shah concludes by saying that the real estate sector is continuously evolving. With the inclusion of an omnichannel plan of marketing, sales, and promotion, it gets more elaborative and critical. The number of opportunities that will be ushered with these advanced integrations are not just going to change the outlook of the sector from traditional to modern but will push the sector towards experimentation. Change is the need of the hour and ever since the virus has pervaded every aspect of our lives, there has been nothing more constant than the change that it has brought in its wake. While the lockdown taught us to be seekers in confinement, emerging out of it is guiding us to be patient yet competitive.