In this blog, Celebrated Astro Strategist cum Business Astrologer Hirav Shah talks about how Google ads can enhance the growth of your business.
Hirav Shah says, “Running an online business today is not easy, especially when you have a large number of competitors around your business. The race is highly competitive to reach the top rank in Google, because even if you have the best SEO, it may take months or even a year to get there.”
What are Adwords and how do they work?
Hirav Shah explains, “So, the pay-per-click ad comes in, to get a higher rank on Google, which is also known as Adwords. As the name suggests “Adwords” – is a Google advertising service that allows businesses to showcase their product features in the form of ads. These ads provide the most common and effective marketing strategy for businesses to get their online customers in a rapid fashion.”
“Most of the advertisers for their business, bid on specific keywords related to their product by using the pay-per-click payment system, which they want to showcase in the ad list of paid search. Usually, these ads usually appear at the bottom or top of the search engine result page of Google.”
That means when any user, based on a particular keyword, performs a search, then Google displays an advertiser’s ads from the list of paid search results.
Now the question is, what are the benefits of advertising on Google?
Before shopping, every person, with the updated technology, uses Google to compare product prices or to read the reviews given by other people. It can be a little bit confusing,
So let’s understand it with an example!
Suppose, if a person wants to buy a mobile device, then she/he will search on Google for the best options available out there. But what if they might not find your product in the search results…?
Your audience, in such cases, will never get to know about your product features, and you will lose all your potential customers.
So, Google comes up with a fruitful advertising option, which is known as Google Adwords to overcome this problem. It provides an efficient way for advertisers in front of their competitors to showcase their content. In other words, therefore, it is also called the paid marketing platform for business.
Is it necessary to understand how Adwords will work, before using it for your business?
Firstly you need to determine your business goals and the reason to increase website conversion rates to get most of your advertising on Google. So make sure you understand all the factors before spending money on Adwords to make your marketing campaigns successful.
Here are some of the ways to maximize your business with the help of Google Ads.
They are more engaging
Engaging ads drive more traffic and more traffic means more revenue. Showcasing your product features in front of your target customers promptly when they search with specific keywords will give a boost to the traffic.
They target multiple audiences
Based on geography it allows you to target multiple audiences and the ads will help you to reach those customers with the help of specific keywords.
They are Measurable and Flexible
As they provide customization options based on your campaign that suit your specific needs, these ads are flexible. It lets you measure if your ads are proving beneficial not based on some metrics.
They help to beat your competitors
The speed of Google Adwords will help you to appear in the search engines quickly and allow you to receive more clicks from the search engine than from all the other competitors.
They support your SEO initiatives
Based on keywords, it lets you create valuable content that is more efficient to drive traffic to your website. Hence, you can identify quickly which keywords are worth the audience’s attention and optimizes your search engine ranking.
Hirav Shah concludes by saying, “Therefore, Adwords will precisely help you to target all your audiences and drive conversions quickly if you use it in the right way with the perfect strategy. Thus, most of the business is getting success and visibility with the help of Google advertising.”
For the most successful people in the world, 2021 already started… Has it for YOU?
Who doesn’t want to experience success in business,?
But are you truly doing the right things to get there?
Can you honestly say that you are taking ACTION on your goals?
If you hesitated AT ALL answering any of those questions, you need to shift your focus to doing what’s necessary to get you the success you desire…
Without an actionable strategy, NOTHING is possible.
With Astro Strategy, EVERYTHING is possible.
So plant the seeds now for your future, and focus on investing energy in the habits that will create the results you really want.
NOW is the time to do the things that you have been wanting to do. Don’t procrastinate and rob yourself of a more compelling future…
What ONE goal will you focus on for a head start in 2021?
Any confusion or difficult YES/NO Business decision requires an expert opinion.
Just make sure your business strategy in terms of Brand, Sales, Marketing, Advertising, Mergers, Diversification, etc…is still on track to reach your goals. Business Astrologer Hirav Shah’s answers have proven to be game-changers.
It’s time to fire up your future!!