There are many examples in different industry that many companies started some innovative way as leaders but they were not able to cope up with the market trends and approaching method so gradually they have to left industry or you can say followers became leaders and leaders became followers.

Blackberry was the first who started mobile company with very innovative and advanced way but company was not able to match the requirements of customer and also was not able to follow market trend and research with the time and gradually you know that Blackberry became now no where in industry or in market.

But Apple started later and Apple is totally following principles on Innovation and they are changing approach regularly so they are the leaders due to of fast movers in that industry.

So keep changing your approach with the market trend and customer needs to get constant success.