You may think that branding, Brand Strategies and brand management are considerations only for your company’s marketing and advertising teams, and not necessarily a top priority when it comes to trading show stands and pop up displays. This couldn’t be further from the truth! Creating a consistent brand image that’s carried out through all avenues, from brochures to pop up displays, is a necessity in today’s market.
In this blog, the Astro Strategist cum Business Astrologer Hirav Shah talks about how effective branding helps your business as nothing else can. Hirav Shah says, “Branding is one of the most important aspects of a successful business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. Your brand is a direct reflection of what your customers should expect from you. It’s your voice, your mission, your marketing materials, your packaging, your website. It’s the reason people will choose you over others. Simply put, branding is not just a logo. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that.”
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Consistency Is Key.
The most important thing to remember when branding your exhibit is to be consistent throughout the presentation. All banner stands, backdrops and promotional materials must follow through with your company’s brand image. There are multitudes of trade show display products that can be imprinted with your brand logo, but the key to effective brand management is to ensure that each printed logo appears exactly the same. The font, color, and shapes used should be in agreement throughout the display to ensure a clean, concise representation of your brand. You might also coordinate the colors used in the backdrop, drapes, and rugs to match your logo – a subtle, yet incredibly effective method!
When creating a trade show stand or pop up display, it’s also imperative that you step outside your booth and take it in through the eyes of your eventual attendees. Is your message being communicated successfully through the exhibit? If not, make adjustments before it’s too late and you’ve wasted valuable time and money on an ineffective display. Of course, it won’t matter if you have the most appealing trade show stand in the venue if the employee representing your company doesn’t reflect your brand image. Before leaving for the show, take the time to outline what is expected of employees in terms of appearance and message delivery.
Don’t Go Over The Top!
If you’re looking to increase brand awareness and sales, a cluttered display is never the way to go! If there’s too much going on in a trade show stand, attendees will not only be confused and overwhelmed, but they’re also likely to pass right on by. Conversely, a clean, simple trade show booth design will attract crowds; and with the right combination of simplicity, uniqueness, and the occasional giveaway, it might also be the talk of the event, generating buzz around the venue. So, be sure that your exhibit focuses on one clear message conveying who you are and what you do, and carry this throughout this graphics, printed materials, and verbal presentation.
There are endless benefits of building and maintaining a strong brand. According to Hirav Shah, here are five of the major benefits you can expect to see when you have a strong brand:
1. Customer recognition
Having a strong brand works to build customer recognition. This means when a customer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your company at the time.
2. Competitive edge in the market.
Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands.
3. Easy introduction of new products
When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.
4. Customer loyalty and shared values
The recognition and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and even transfers to future generations.
5. Enhanced credibility and ease of purchase
Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers’ ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale.
Keep in mind, creating simple pop up displays and trade show stands does not mean they should be boring! Separate yourself from the pack with vibrant designs and colors, unique business cards, and giveaways – all incorporating your brand message. An enticing giveaway that includes your company logo and contact information is always a sure bet, but be careful when choosing promotional items. Try to select giveaways that are both small and reusable or, at the very least, difficult to throw away. Candy or food with a logo printed on the wrapper will soon be out of sight and out of mind, but a flash drive or water bottle can be used multiple times, serving as a lasting reminder of your company’s brand.
Hirav Shah concludes by saying, “Branding is not a one-time thing for the company but is a continuous and constant process in order to be present in the sight and minds of the consumers. Maintaining a strong brand identity should be a priority for every business. It is an investment that will continue to pay back on itself as your company grows and expands.”
Final Word:
For the most successful people in the world, 2021 already started… Has it for YOU?
Who doesn’t want to experience success in business,?
But are you truly doing the right things to get there?
Can you honestly say that you are taking ACTION on your goals?
If you hesitated AT ALL answering any of those questions, you need to shift your focus to doing what’s necessary to get you the success you desire…
Without an actionable strategy, NOTHING is possible.
With Astro Strategy, EVERYTHING is possible.
So plant the seeds now for your future, and focus on investing energy in the habits that will create the results you really want.
NOW is the time to do the things that you have been wanting to do. Don’t procrastinate and rob yourself of a more compelling future…
What ONE goal will you focus on for a head start in 2021?
Any confusion or difficult YES/NO Business decision requires an expert opinion.
Just make sure your business strategy in terms of Brand, Sales, Marketing, Advertising, Mergers, Diversification, etc…is still on track to reach your goals. Business Astrologer Hirav Shah’s answers have proven to be game-changers.
It’s time to fire up your future!!
