One of the most famous Astro Strategist™s Hirav Shah, in this blog talks about how traffic can be driven to your business website through social media. He discusses the different ways social media can be put to use in making your target audience get interested in your product or services and they can throng to your website.
Hirav Shah says, “When social media is ruling the world, you have to be at par with every advancement made in this field, and you need to address the need of the hour. Today, if you wish to be successful, you have to know about handling social media best possible. You might be an efficient business person, but if you are not good at promoting your brand, you cannot ace in being in the public eye.”
Shah adds, “To be efficient in promotions, one needs to know about social media marketing. It comprises attracting businesses and other platforms to be in touch with your brand for greater visibility and fame.”
Getting Started with Social Media for Business
Some of the widely known social media sources are Facebook, Twitter, Instagram, and LinkedIn. People use these platforms for all their promotions and other social media requirements. However, if you plan to build your own social media marketing company, you ought to know other social media sources that can help you have a substantial presence.
Here are some of the other options that can help you get the top attraction for any business. Do have a look at these platforms:
Pinterest – It is into the sharing of visual content
Reddit – It helps in widening the horizon of knowledge about other companies
Tumblr – It creates a multimedia diary
Snapchat – It assists in compiling behind the scenes of any documentary
However, due to the many platforms available, one must be extremely careful and cautious while choosing a particular option for specific marketing.
1. Fill in your profile
The primary thing is to make an interesting profile. It is the first thing that captures the attention of the people who view your page link. It is this page that becomes the deciding factor of the number of people who would be interested in your product or company. If people like the content type, they’ll likely be interested in exploring more. You need to ensure that the link to your homepage is present on all the social media profiles. The more, the merrier. You have to ensure that there a link to your website’s homepage on all of your social media profiles.
2. Make your content easy to share
Social media content should be readable and should have easy language. As there are people from backgrounds handling social media, the language of posts, hashtags, or any other content, should have a simple vocabulary and clear-cut message.
3. Post, when your audience is active
Another exciting way to drive in more traffic on your brand is to see when the maximum audience is online. It is at this point that you can shoot your concerned posts. All the people out there will immediately get a notification, and you will receive maximum traffic. It would be best if you wait for the right time.
4. Focus on sharing visual content
Visual content always works out in the best possible manner. People consider visual content appealing as it appeals to the mind and the eye. Reading long passages of written content becomes tedious. However, getting an idea from visual content is less time-taking and more effective. Images perform well as compared to explicit texts. You need to come up with compelling images that match your brand image. Here are some of the elements which you can consider while filling up the page with visual content.
Hirav Shah explains that most people prefer these elements and click on them to see what an image has to offer. The more the clicks, the greater is the audience.
You can also copy your pages’ links with exciting pictures so that people develop interest at the first go.
5. Engage with your audience
Having a social media page isn’t enough. Interacting with the audience is also extremely important. The audience is the crucial alpha entity for social media promotions. However, you have to keep in touch with them always to make them realize your organic presence. The audience has to be kept informed about your brand and its image. You can do this by adhering to the following methods:
Increased participation in Twitter chats:
You can look up topics and conversations which are relevant to your brand. You can do this by: [NICHE + Twitter chats]. Find exciting conversations so that you can know about the trending issues. You can also participate in these conversations so that you have increased visibility. The moment you do this, you get visible to the maximum number of people interested in your profile. This way, you can drive maximum traffic by being a participant yourself.
A. Reply to tweets and comments are mentioning you and your business
You need to respond to the tweets and comments immediately. You should not delay in responding. Quick response symbolizes active participation. You cannot leave your page without any involvement. You need to be continuously involved with the audience.
B. Search for relevant hashtags and spark conversations
You need to use useful hashtags and initiate conversations. These hashtags have to be niche specific and company-specific. These hashtags will help you in attracting more and more traffic as per the nature of your company. You can use Hashtagify, which might help create opportunities to link to a source on the website. However, you need to ensure that the conversations and the hashtags must be genuine and cause-oriented. People tend to appreciate a concerned link far more than the real pages.
C. Contribution to various forums
Forums are online societies that put up questions, provide knowledge, and spread links related to the relevant content.
You can get them on Inbound.org, Quora, Reddit, and StumbleUpon.
The people engaging in these forums are dedicating their time to it. They want to learn more and talk about the subject with other like-minded people.
Why not position your content in front of these people to drive traffic back to your site?
6. Optimize your calls-to-action
You can increase how the number of clicks on your social media shares the calls-to-action in the post.
Calls-to-action informs the user about what they ought to do. Such information is used in blog content and landing pages.
The following phrases can be used in such cases.
– Click Here
– Read More
– Visit Our Site
All these phrases are welcoming notes for the users. You can also copy a list of calls-to-action, which can act as testing social profiles. You can use them five times and note the recordings.
Hirav Shah wraps it up by saying, “You can go through these points and adhere to them for increased traffic on your social media page. You need to be highly creative while being a social media guru. You need to update yourself with the latest techniques and fashion to par with the newest system and requirements. With the right strategy, you can ace the world of social media.”