“This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.“
There are many businesses on the market that do the same thing as yours. The way to differentiate yourself from your competitors and stand out is through your brand and your brand is what makes you unique. In this blog, eminent and famous Astrostrategist cum Business Astrologer Hirav Shah talks about the importance of brand awareness and in what ways you can launch a successful brand awareness campaign for the growth of your business.
Hirav Shah says, “Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?”
“This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.”
The following blog will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and morph with your business. Let’s dive in.
Hirav Shah tells, “Many people believe that these days, digital marketing is only one way to get results. While it may be true to an extent, there are several other ways that you should add up in your promotional and brand awareness campaigns. There are some of the best marketing ideas that you can leverage on the offline front, like finding a screen printing company in Tauranga and Mount Maunganui that provides the ‘best-printed shirts near me’ related to where you are located, for endorsing the business.”
If you haven’t been depositing much effort into your offline marketing tactics, then it’s time that you give your business a boost with some creative and effective marketing ideas.
According to Hirav Shah, here are some of them:
1. Get Creative with your Business Card
Investing in a well-made business card is one of the best ways to get your business name out there. You can set your brand apart by choosing a unique design that reflects your brand values and creativity.
2. T-shirt Marketing
People love t-shirts, especially ones that have logos and are give-aways. It’s a great thing to start when it comes to establishing brand awareness because it is cost-effective and the campaign lasts a very long time.
3. Promotional Products
You can also use promotional products to grow your brand awareness. There are many different types of products like coffee mugs, pens, hats, water bottles, etc. you can use to promote your business. They create strong customer loyalty and retention by bringing a personality to your brand. It is cost-effective compared to other forms of advertising effort.
4. Car Wraps
Much like how the t-shirt is considered a walking advertisement, the car wrap is a traveling advertisement as well. Like t-shirts, car wraps get a lot of attention. And when you go somewhere in the vehicle then people will gain familiarity with your brand.
5. Go Big With Billboards
You should go for innovative design if you want your billboards to stand out. There are many things you can do with outdoor advertising, especially if your billboards are located in high-traffic areas. You need to make sure your call to action and contact information is printed clearly to make the most out of your small investment. You may know less is more when you need your message to be digestible in a single glance.
6. Trade Shows
Taking the time to attend trade shows can feel like an old produced idea, but these events are big business. Every year, many companies set up booths so new audiences can see what they are all about. It’s also the perfect place to appeal to new customers with brand freebies and tasters.
Brand awareness is a powerful concept that can have a major impact on your marketing efforts, consumer perception, and revenue. Building brand awareness doesn’t have to be as daunting as it might seem. If you take anything away from this post, remember this:
Hirav Shah concludes by saying, “Brand awareness is important because it helps people remember your products and your mission.”
– Blogs, infographics, and guest articles are a great way to get started with content.
– Native advertising, social media and influencer partnerships are a great way to get started with the distribution of that content.
Finally, it’s important to remember that brand awareness isn’t “one and done.” Keep testing new strategies to see what makes the biggest impact.
“Follow these techniques for establishing and building awareness for your brand, and you’ll find yourself with a loyal audience that recognizes your brand among competitors, chooses your products time and time again, and recommends their friends and family do the same.”
For the most successful people in the world, 2021 already started… Has it for YOU?
Who doesn’t want to experience success in business,?
But are you truly doing the right things to get there?
Can you honestly say that you are taking ACTION on your goals?
If you hesitated AT ALL answering any of those questions, you need to shift your focus to doing what’s necessary to get you the success you desire…
Without an actionable strategy, NOTHING is possible.
With Astro Strategy, EVERYTHING is possible.
So plant the seeds now for your future, and focus on investing energy in the habits that will create the results you really want.
NOW is the time to do the things that you have been wanting to do. Don’t procrastinate and rob yourself of a more compelling future…
What ONE goal will you focus on for a head start in 2021?
Any confusion or difficult YES/NO Business decision requires an expert opinion.
Just make sure your business strategy in terms of Brand, Sales, Marketing, Advertising, Mergers, Diversification, etc…is still on track to reach your goals. Business Astrologer Hirav Shah’s answers have proven to be game-changers.
It’s time to fire up your future!!