Branding is important as it helps you achieve good positioning in the minds of your customers and also sets you apart from your competition. Deciding not to build a brand for your business, products or services is actually detrimental to you as you easily get lost in the throng of similar people/ businesses which are in the same industry as you; unless of course yours is a monopoly business or blue ocean business idea or strategy,” says Business Strategist, Consultant, Advisor and thought leader Hirav Shah.
Also, what will be the differentiating factor for the customer in deciding between you and your competitor? It should be noted that one of the influencing factors for a customer purchasing from a particular brand is because they want to be associated with that brand, they want to have a relationship with the brand and are also willing to show it off among their peers.
It is indeed imperative for a business today to enhance its image through proactive branding.
Explanation and Analysis
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.
In short, your brand is the way your customer perceives you.
It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.
Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business.
Let’s look at the reasons why digging into your brand is important
1.Branding is fundamental.
Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.
If you are still not convinced, let me give you another example. The dollar is a world brand. In essence it is simply a piece of paper. But branding has made it valuable.
2.Branding helps people identify and recognize your products and organization
3.A brand is more than just a name, a logo design or a snazzy strapline
it is everything that encompasses your organisation and helps to set you apart from others.
For example, branding can be achieved through
a.the visual identity of the brand (logo, website and colours, are just some examples).
b. advertising and communications
c.product and packaging design
f.sponsoring and partnerships
4.It helps your consumers know what to expect by making your products easy-to-choose
5.Brands provide consumers with reasons to choose their products or services. A company that communicates a clear brand promise and actually constantly delivers this promise over time, will probably build a solid number of loyal customers.
6.It allows you to be clear with your organization’s strategy and stay focused.
7.Branding is the best strategy to attract top quality talent.
Employer branding is used to attract quality talent to your company and help retain your top existing employees. It helps your audience understand the “why I should work for you” in a way that showcases your organization as a great place to work.
Yet uncertainty remains today in many parts of the country . In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. Consequently, many business owners and leaders might wonder how they can develop a growth strategy for 2021.
“What you need is a strategic direction to provide purpose for your business and help you set realistic goals to accomplish in this year”. Quotes Hirav Shah, Famed Astro-Strategist Cum Business Astrologer™.
For Businesses (small, medium and large) -It is always great to have a little heads-up and get an idea of what 2021 will bring with it and also how to go about it..
That is where the Astro-Strategic Analysis helps.
“Only An Astro-Strategic analysis will provide you the momentum you eagerly want in your business and career ”, Concludes Hirav Shah, Leading Astro-Strategist and Business Astrologer™.