Many Entrepreneurs have this doubt on how to determine the position of their brand in the marketplace, what’s their stand in the outside world.
Celebrated Business Astrologer cum Astro Strategist Hirav Shah says, “Social media is becoming, very rapidly, an outstanding platform for consumers to share their experiences and engage directly with businesses. As of this writing, approximately 70% of the market use social media to look for their preferred companies, contact their customer care, and even do business.”
Business Astrologer and Strategist Hirav Shah adds, “As entrepreneurs are trying to enter new markets, customizing content, and getting new customers, the success of your marketing will have to rely on how well customers are receiving your products or services as a whole.”
With so much at stake, the question is – do you know exactly what the market is saying about your business?
Differing Geographic Locations, Various Conversations
Do you know that what a particular group of people is saying in one location might not hold true in another? It is often said that 7 out of 10 companies fail to respond to complaints on social media.
What kind of impact does this have on your brand? Will your customers perceive your business as something valuable and trust-worthy? No.
This is exactly why it is crucial to take an active role in social media monitoring to know exactly where your business stands.
Active Monitoring For Every Location
Now that you have invested in your localized campaigns, it is time to protect that investment by allocating some time towards monitoring your social media efforts. Are your customers interacting and listening? Are they paying attention?
Always track your conversations and be proactive in shaping the discussions around your business brand.
Be Where The Customers Are At
Use social media analytics to know where your customers are coming from. Know that Facebook is not king in all countries. In some areas, for instance, it is blocked and is prohibited. You might want to consider social network platforms where your customers are, at all times.
Make Use of Social Media Insights
Creating a dedicated feed setup for a geo-specific location for your customer care is a great leap forward, but make use of the data to your advantage. Start compiling and tracking your social media activity for analytics on how you must adjust your content for a specific geo-targeted networking platform.
For instance, if you find a post on social media regarding your current marketing campaign, that certain feedback will be helpful to you in ensuring that you shape your campaign into something more impactful and valuable.
Make it a point to pay close attention to the level of engagement on every social media network in each locality. A steady and continuous flow of followers could be a sign that it is high time to step up the efforts on such a market.
Take Time To Listen To Your Customers – Boost Your Brand
Lastly, make it a point to not miss out on social media engagements with customers. Taking good advantage of how your brand appears on social media is a great way to manage your online reputation and boost social media signals on all fours.
Business Strategist Hirav Shah concludes by saying, “Building brand recognition on social media is a time taking process. Today, the most famous brands like Nike and Coca-Cola are recognizable because they have consistency and time on their side. While you certainly don’t need years to develop social media branding, some patience is definitely required.”
He adds, “You can’t just wave a magic wand to change their minds if people misunderstand your brand. You have to move from the position, strategically, your brand currently occupies in consumers’ minds to where you want it to be. You also have to ensure that the position you want your brand to hold in the marketplace isn’t already occupied by some other brand.
If you try to slot your brand into a market or mind position already taken by a competitor, you face a tough and long uphill battle. An equally drab idea is trying to leverage off someone else’s brand. All you do is cast a spotlight on a competitor and point out your own second-string position, by likening your brand to someone else’s.”