Educational institutes, just like any business, have to advertise their brand. After all, you are competing with other schools in order to attract students.
Advertising in the Education sector is a type of advertising that promotes valuable educational content and helps individuals and institutions take advantage of it. Educational content includes everything from courses and how-to videos to research books and papers to software applications for mobile devices, laptops, and desktop computers. Educational content can spread like wildfire, with the right education marketing strategy, and can ignite curious minds from all over the globe, says celebrated Astro Strategist cum Business Astrologer Hirav Shah.
According to Hirav Shah, these are the five effective advertising tips that everyone in the education sector should be leveraging in order to build their reputation and boost enrollment numbers:
1. Video Advertising
Imagine how valuable a short video is if a picture is worth a thousand words. A blog may not be read by many but people are more likely to watch a two or three-minute video. Also, they’re more likely to finish viewing a video than they are to finish reading a blog. This ascertains the simple fact that humans are visual creatures, which means they absorb visual content much more effectively more than any other type of content.
It makes it much easier to show off your school’s personality, thereby allowing viewers to connect with you more successfully which makes video marketing extremely effective, and will enable you to engage on a more personal level with them. This is not easy to do with written content.
In today’s world, it’s easier to consume video content for people.
The youth prefer watching videos on their smartphones on a daily basis. And producing video content, fortunately, isn’t that tough either. There are a variety of things you can create video content for too, from major on-campus events to campus tours.
2. Encouraging User-Generated Content
In general, consumers don’t typically believe or trust right away what a business has to say. Using customer testimonials is one way that businesses get around this. The same trick works for schools as well. If you can get past and current students to recommend your school, prospective students are much more likely to choose you over your competitors.
Share user-generated content on your social media channels, such as pictures on Instagram that they’ve taken at sporting events or on your campus, instead of just getting them to do testimonials.
3. Take Advantage of Social Media
Social media can be used efficiently to provide helpful information about your campus, study program, and more. With the help of social media, you can host live Q&A sessions with successful ex-students or with faculty and also can answer questions from prospective students. Hosting live streams of campus events to generate more interest in your school is also highly recommended.
Consider hiring social media influencers who have a tremendous following on social media full of people from your target audience. This can also include students who are currently enrolled and who are active on various social media platforms. Working with social media influencers will give them a chance to share your content with their followers and help in boosting the school’s exposure to the people.
4. Develop a Mobile Strategy
It’s quite obvious that almost every incoming student will have a smartphone. It’s important to keep your marketing efforts mobile-friendly because of this reason. Make sure your website is mobile-friendly, first of all. Since a majority of your target audience will be using their smartphones to surf the web, you’re in big trouble if your website is messy and tough to browse. Consider platforms that prospective students are most likely to use while on their phones, such as Snapchat or YouTube if you’re running ads online.
5. Implementation of Segmented Email Marketing
You want to convince them to enroll in your school when sending out emails to prospective students on your email list. If you are sending a generic email that you’re mailing to everyone then it isn’t going to help much for your business prospects. Segment your email list, instead, so you can push more personalized emails. Use the details they provide when logging in, and make sure each one of them receives relevant content by segmenting your list accordingly.
Hirav Shah says, “You shouldn’t have any problem successfully advertising your education service or product to students of all ages with the five education marketing strategies discussed above. If you still feel intimidated by marketing for education or just want to avoid making a potentially costly mistake, you can always rely on a Business Astrologer who can guide you with chalking out the perfect strategies to advertise your educational institution for better results. Potentially, the use of astrology, allows us to combine the psychological insights of psychographics with the measurement of demographics. Astrology has the power to decide how we behave and what we do with our businesses—the traits that are assigned to each star sign can also be applied to the universe of advertising tactics. Consulting a business astrologer will make you discover the true deep understanding of the benefits of advertising tactics, how they differ from one another, how they serve a greater strategy, and where and when they should be used.”