Renowned Astro Strategist & Business Astrologer Mr. Hirav Shah has been a veteran in the industry and has been working closely with many of the leading Developers, Infrastructure, and Real Estate giants of India, USA, etc as a Real Estate Strategist and has been actively involved in providing concrete predictions through Real Estate Astrology. He has been a force behind many successes and working with him has the special advantage of confidentiality.

Hirav Shah says that rural, semi-urban, and urban areas are all developing at a very fast pace in India. The infrastructure is connecting all three, leading to the rise of interest and investment in the sector. The sector focused policies, the long term gains, and the very fact that Real estate is a proud asset, are all the reasons why leading companies in India are focusing on Real estate development and foreign investors are also keen on it.

Recently there have been many scenarios where there have been many cases of unsold inventories.


Hirav Shah says that Unsold apartment inventory refers to all unsold apartments – whether completed or under construction.

So how can real estate developers use the internet for marketing their properties better for faster sales? Hirav Shah discusses some of the best techniques where you can apply technology to make a huge mark in the real estate sector.

Keep reading to learn nine ways you can improve your real estate marketing efforts.

These Digital Marketing Strategies for Real estate business will help you as they helped many.

1. Don’t Ignore Your Brand

Having a good brand is more important than ever. If you have ever been called out for poor service or done something shady, the internet will have a record of it.

You need to take care and take every opportunity to paint your company in the right light to give off a good impression. People are very concerned about brand behavior. If a potential customer sees something they don’t like, they can easily find someone else who will take their business.

2. Build Your Social Presence

Learn how to write a real estate marketing plan. Customers want to learn more about you. This means you need to go to the social media sites they hang out at when they are online.

Make sure you set up Facebook, Twitter, and LinkedIn profiles for your company. These profiles will allow you to update your fans on what you are doing with your company.

Your fans will also be able to interact with you on a more personal level. When you publish engaging content, people will want to interact with it.

Followers interact by sharing and commenting. This sharing can expose you to even more people and will help your following grow even more.

3. Learn About Virtual Tours

Audio and video are taking over the internet. Users are turning to YouTube and other video services for a lot of their content consumption.

You can add value to this by providing engaging tours for your properties. Providing sharp images is only the first step. High-quality video tours are next on that list.

But images and videos can only go so far. We have the technology now to allow customers to explore properties with virtual tours. You can do this both in the browser and with virtual reality.

4. Build Your Website to Sell

Having a good-looking website isn’t everything. You can spend thousands of dollars on good design, but if it doesn’t convert your visitors to customers, then you wasted your money.

Hire a company that knows how to make a good-looking website that can also sell your services. You need to build your website in a way that pushes your visitors to take the action you want them to.

These actions could be signing up for a mailing list, requesting more property information, and requesting an appointment to talk about potential projects.

5. Build on Referral Marketing

Trust is everything. When you hear from someone that a company provides an excellent service, you don’t hesitate to do business there.

A good tactic is to use referral bonuses to reward people who send you business. When you do this, you create a small sales force that is continuously working to build your business.

Implement solid, useful real estate marketing strategies and tactics that will help you to gain more buyers.

6. Don’t Ignore Your Email List

The email has been around for a long time. Even though there are a lot of new communication methods available today, email still stands on top as one of the most effective marketing methods.

Take every opportunity you can to build your email list and talk with them. Someone may not be open to doing business with you right away. When you use email to provide useful information on a regular basis, then potential customers are more likely to reach out to you when they need your services.

7. Create a Content Marketing Strategy

Search engines used to be the wild west. You could spam keywords in your website content and rank them easily because that’s what search engines looked for on websites.

You can’t do that anymore. You need good content on your website that helps your visitors. When search engines see your visitors engaging with your content and staying on your site, you will increase trust.

This engagement moves your content and website up in the search engine rankings. A better ranking means you get more visitors and potential customers.

8. Make Use of Paid Advertising

Data is king on the internet. Websites collect a lot of information about their users, and you can use this to better target your marketing.

You can quickly set up and test campaigns to find out what works. Once you find a winning formula and learn your cost of acquiring leads, you can pump money into your campaigns to fuel your growth.

Another form of paid marketing that has taken off in the past few years is remarketing. Someone may not buy anything when they first go to your website. Remarketing allows you to target them on social media and search engines afterward.

This approach allows you to expose your brand again to people who have shown interest in your product.

9. Personalize Your Marketing

All the data available to you will enable you to form sales funnels that are unique to different groups of people.

Old advertising methods are passe as they had no way to segment the people who read your ads. Today you can filter your message by age, sex, location, and any other demographic that is available. Social media sites like Facebook can even segment your marketing message by interest.

Make use of this to customize your message for different groups. Different words and phrases resonate differently with groups. Find how to speak to these groups to increase your conversions.

Real Estate Developers Have More Tools Than Ever

You don’t need to stay in the Stone Age. Real estate developers can make use of new tools and technology to make their marketing campaigns more effective than ever.

Hirav Shah concludes by saying, “The sooner we realize what works for us, the better our growth can be. You need to STRATEGIZE. You need the TIMING to be right. You need ASTROLOGY on your side besides all the help from the technology and internet!

There are countless strategies real estate developers may implement each and every year.

A one-on-one discussion and advice from Astro Strategist Hirav Shah will enlighten you about the aspects that are specific to your project.

He believes luck is a factor that cannot be ignored in the equation of success and its inclusion with business principles, makes SUCCESS attainable.

“A well-guided move will not only make success easier but also CERTAIN…!”