It takes a lot of courage to start a new business or to implement your own ideas. Startups require a lot of studies, planning, and preparations. You also need to have knowledge about the business you are starting and also employ the right tools that can grow your business in the right direction. Luckily, You have advanced digital marketing tools that can help your business in terms of online marketing, says Astro Strategist cum Business Astrologer Hirav Shah.

Hirav Shah says, “A new business venture, firing it up and afterward making it work can be troublesome. According to surveys, the majority of the startups fizzle regardless of consistent endeavors. It doesn’t mean startups can’t become famous; they sure can. Nonetheless, the odds are less than we can envision notwithstanding utilizing various promoting apparatuses and different contrivances.

Hirav Shah adds “Call it karma but one in thousand-odd other taxi services gets the advantage of turning into the widely acclaimed Uber. Becoming showbiz royalty or in any event, making it work requires a lot of difficult work. There are more than 28 million independent companies running in the US alone, with a particularly immense number, everybody is searching for something that gives them the edge over the other.

Understanding the Need for Digital Marketing Tools

Most entrepreneurs or startups search for methodologies that may take care of them and give them a serious edge. Around 80% of startups fall flat inside the initial year and a half, and you absolutely don’t have any desire to be among them.

We do not, at this point, live in a universe of obliviousness and the Internet is one thing that can’t be failed to remember in any situation. It is vital to have a solid computerized presence in any case the odds of disappointment rise. As a startup, you need to have an advertising plan for online media from the very first moment. This isn’t something that you can leave for some other time.

These techniques need to synchronize with the site improvement, and you should have the option to benefit from the innovative progressions. Every penny tallies, and as a startup, you need to use it cautiously. To advertise your image or business adequately, you need assistance from showcasing devices. Fortunately, we live in an advanced world, and most promoting devices are liberated from cost. Along these lines, you don’t need to stress over spending additional cash on advertising.

What startups are generally worried about is that they make the most out of each dollar that is going into the business. Building your online standing and advancing your image can be somewhat costly and this is the place where most business people get insecure and try not to put resources into it. Be that as it may, on the off chance that you look in the correct ways, you would have the option to locate the correct instruments without stressing a piece.

Startups consistently think that it’s hard to deal with their funds with regards to putting resources into internet advertising and deals. Individuals who are simply beginning, feel like apparatuses are an extravagance that not every person can bear; notwithstanding, we accept that these very tools can save a great deal of time without costing you a fortune.

Hirav Shah lists down some of the best digital marketing tools helpful for businesses and startups

Google Search Console

Google Search Console is the best tool to make your website crawl and index on Google search engine. Usually, websites take more time to appear in Search engine ranking pages but if we use a search console then Google can index it quickly and show the website in the search engine.

Google Analytics

Google Analytics is the best tool to measure website performance and monitor the traffic of the website. With the help of analytics tools, we can monitor user behavior on the website and identify the scope for improvement. We can also set goals for signup and products purchase.

Google Keyword Planner

Google keyword planner is used to identify the most searched keywords for your business and help to use them on your website to attract potential users to your website. You can also sort the keywords list according to the location you want to focus on.

Google Trends

Google Trends helps you to identify the latest trend or trending topics related to your business. This can help you to target the trending topics to get more user engagement. Again, You can sort out the trending topics based on locations.


Nowadays, Social media presence is important for every business to stay in the competition. Posting content on your social media platform regularly helps to engage with people and reach a larger audience. Buffer tool helps to schedule social media posts for all social media platforms. Buffer helps you to plan, post and manage multiple accounts at the same time.

Buffer tools covers


You can create, manage and schedule posts and track the post engagement with a single tool.


Email marketing is one of the most important aspects of every business. Startups need to have an email marketing strategy and we have got one best tool for you.

Mailchimp is one of the powerful email marketing tools and it allows you to do:

  • Send regular email newsletters to your subscriber
  • Create a professional email using a template
  • Add social media sharing buttons
  • Create CTA


Visual impressions have equal importance in increasing visibility. You have to make sure that everything you are posting online is appealing and attention-grabbing. Being in a startup and wanting to save money and also want to create stunning graphics without hiring a graphic designer then Canva is the best option for you. You can create beautiful images using Canva. Canva comes with templates, various fonts, designs, colors, and shapes.


SEOquake is the best tool to track and monitor your keywords ranking in the search engine ranking pages. It helps you to track keywords ranking for your content. There are many tools available to monitor SEO performance such as Ahref, Semrush, Moz but these are highly paid tools and for startups, it is a good idea to start with free ones.

Hirav Shah concludes by saying, “Your startup will be successful if you get the right choice of tools for your business. Hopefully, the above list will help you to achieve good results in terms of advertising. Choose the right digital marketing tool for your business and start working on it.”

Narrowing down which digital marketing tools you need to excel begins with a solid digital marketing technique, joining a blend of the above tools that work for your specific business.

Regardless of your objectives, these protected, incredible and free digital marketing tools for business visionaries make certain to assist you with carrying your business to the following level, for less.