Clothes mean nothing until someone lives in them. Quotes Hirav Shah, Fashion Industry’s Most Influential Strategist and Business Adviser.
Into 2021, already we have known the most realistic trend for the year and that’s of course a face mask as an ultimate face accessory. Having said that, there are also a lot of new looks to experiment and practice.
If you think in the field of fashion, you will take “staircases for success” with just hardwork and creativity, then you are slightly mistaken !!
You gotta ask and take consultation from a Bonafide Fashion Adviser and Strategist, and that will provide an “elevator for success. You won’t need staircases anymore”.
Evolution of The Fashion Industry
Fashion industry, multibillion-dollar global enterprise devoted to the business of making and selling clothes. Some observers distinguish between the fashion industry (which makes “high fashion”) and the apparel industry (which makes ordinary clothes or “mass fashion”), but by the 1970s the boundaries between them had blurred. Fashion is best defined simply as the style or styles of clothing and accessories worn at any given time by groups of people.
Competition & Marketing
The fashion market is a crowded and competitive place. So many companies and brands are contending for championship that it seems almost impossible to impress their customers with something new. Yet, they always find new ways to engage and inspire them. The trick is to keep the pace with your customer desires and technology that evolves continuously. This is what modern fashion marketing campaigns are all about.
Successful marketing techniques are defined by several major industry trends, including fashion technology and digital marketing. New brands and approaches appear every day which makes it so easy to get lost in between choices when one is about to launch a new product on the fashion market.
Here are six creative fashion marketing campaign ideas suggested by Hirav Shah.
1. Signature staple piece- Prime focus.
There are several basic staple pieces in the wardrobe, so when launching your new fashion collection or product, make sure that you focus on the unique, trademark features of your staple piece that people can relate to.
When preparing a fashion marketing campaign, put the signature piece front and center. In fact, one can even dedicate the whole campaign to a single piece, putting emphasis on how it will suit every person in their target audience. Get customers excited with a fresh angle, fun copy, beautiful images or proof that this truly is the piece they need to own.
2. Collaborate with Bloggers.
Some of the best spaces to promote your products are personal blogs, bloggers on YouTube and influencers on Instagram. Running your marketing campaign on these platforms will make your campaign more visual and interactive. Influencer marketing is gaining traction and fashion brands are already taking it seriously. Bloggers who actively share their genuine thoughts and unique experiences with their large follower base can be considered as influencers. The new generation of genuine influencers has overtaken the fashion marketing throne. So keep up with this new trend and reach out to bloggers or local social media influencers as part of your fashion marketing campaign.
3. Keep making improvements to websites.
Let’s face it, one has to invest in a great website to promote a product successfully, especially if one is aiming to boost sales. All the current and future marketing campaigns can also be displayed here. The thing is, websites should be so interactive and personalized that the customers would willingly give up their time to browse through the interesting content and products. With the increased usage of augmented reality apps, another idea for a fashion campaign would be to create an online fitting room. This way, customers can create outfits according to their own taste, using items from the new collections. It’s also a great way to sell whole outfits, not single items.
4. Launching Fashion campaign on Facebook.
Facebook has become a powerful platform for fashion designers. It is the largest social media community, uniting over two billion people worldwide. With such a big pool of users, Facebook presents one of the best opportunities to introduce one’s new product to the world. But it’s all about using it right, one will need to create a content strategy for Facebook and make sure that the posts are perfectly branded. One can also introduce a new hashtag that best describes their brand or product launch and use it on their Facebook posts as well as other social media channels like Twitter or Pinterest. This way new customers will know what to search for to find them.
5. Staying active on YouTube.
Today, it’s not uncommon for brands to create their channels on YouTube. It has a large community of creators who create personal and work-related content to share their experiences with the rest of the world.
It can be hard to gain success on YouTube for fashion brands, though. YouTube is all about being genuine, so one must show this side to really succeed. To make a fashion marketing campaign personal, invite bloggers and influencers to try products, sit in the first row of fashion shows or, better yet, advocate the new product. Creating quality videos and sharing them with the YouTube community will have an immediate effect and will be a great promotion for one’s brand.
6. Utilize Instagram.
Instagram has become one of the platforms people are obsessing over. Every day 500 million users are scrolling through their Instagram timelines in search for inspiration.
Instagram isn’t just a social media channel where you post random photos anymore. One can make use of location-based tagging, Boomerangs (GIF-like images), video posts, live video and the recently added Instagram Stories. When using Instagram for business, be as creative as you can be. It’s a flourishing network which makes it easy to share visual content, collaborate with others and it can serve as the best promotion for a product if one comes up with a unique idea and angle for their profile.
Why Consult !
Many consumers today have turned to online shopping, leaving retailers focused on brick-and-mortar formats struggling for survival. Retailers are therefore having to develop new strategies and be more agile than ever.
That’s where you get the answer.
To develop new strategies…
We all know that Hirav Shah is a pro at providing unique strategies for uplifting struggling businesses.
And we mean any business.
Hirav Shah’s distinctive consultation, advice and plan of action have proven to be game changers everytime, also in the most difficult year of 2020.
Hirav Shah can be called a “one man army” who gives Astrological, Strategical, Logical and Visionary consultation, advice and direction.
Now, you know who to consult for the road-map of your Business’s Future and Prosperity.