According to Celebrated Business Astrologer cum Astro Strategist Hirav Shah, personal interaction is critical to the wellness and beauty industry — you can’t offer massages, spinal adjustments, or beauty services without physically touching your customers. This is why you may be tense about the implications that the COVID pandemic could have on reopening your SPA business and looking to design a plan to best prepare you.

HIrav says, “If that’s you—know that you’re not alone. Salons, spas, massage studios, and wellness clinics everywhere are making hard decisions on what to do considering COVID-19.

There is nothing easy about running a spa; there are so many moving parts that all work together. When an aspect of your business is off, it trickles down into all other elements. So if you have no plan, you are setting your business up to fail.

A frequently used formula for goal setting is SMART Goals. Hirav Shah defines SMART goals as:

Specific – You have clearly defined what you want to accomplish.
Measurable – You have identified targets and milestones to track your progress.
Attainable – Your goal is realistic and manageable.
Relevant – You have identified a goal that fits with your business model.
Time-Based – You have identified a specific period of time for the goal.

However, it needs to expand on this with our own process for the spa business. So to start the year off on the right foot, you need to give yourself a few hours to fully commit to designing your Spa Business Goals for 2021-22.

Hirav shah has broken it into six easy steps to get you moving in the right direction for your SPA Business.

Visualize

Think about how you want your business to be seen in the market and by your clients. Have you strayed from your initial vision and concept and want to get back? Think of your spa in the best possible light, with all the bells and whistles. Do not be limited by your thoughts. Fully embrace your business vision, no matter how lofty.

Collaborate

Have a visualization session with someone you trust, your business partner, spa director or manager, or friend. Let them share their ideas and aspirations for the business. You may just get inspired.

Write it Down

Write down everything that you desire and want for your business. Categorize by department and list in order of priority.

Set Realistic and Achievable Goals

It is okay to have high goals, but make them achievable and attainable. If someone wanted to lose 100 pounds in a month, it would be unhealthy and not achievable. Be realistic and be aware of limitations, don’t financially jeopardize your business for a goal that may not make sense. If you need additional research or data to validate your ideas and goals, do it, get an expert to advise before setting a plan in motion.

Make a Plan

This is the nitty-gritty of your goals. Break them down by time and set milestones to getting things done. Assign people to tasks and parts of your project. Shah says, “Baby Steps.” Make each actionable item small enough that it can be completed within a reasonable window of time. We can never predict every step of every plan, but mapping out incremental milestones that you check off will keep you on task.

Pareto Principle or 80/20 Rule

The assumption is that most of the results in any situation are determined by a small number of causes. “That being said, the 80/20 rule can apply to a lot of areas in life and business. To simplify the rule, 20% of your efforts can yield 80% of your results. So work smart and efficiently. You may only need to implement small changes to have the greatest impact on your spa business. Think about it, and act accordingly.

Hirav Shah concludes by saying, “So, what we will have after the COVID-19 crisis is probably a fitter and stronger beauty & wellness industry. That uses cutting-edge technology to meet the new expectations of people & communities while retaining its core of caring and empathy.

“Big disasters lead to fast change, but sometimes the change is for the better.”