The world had to take a break in the wake of the pandemic that swept the globe recently. With physical business areas yet to operate fully, the online stores became the oft ventured venues for shopping. Sure, a consumer can choose to sit or recline while selecting products and buying them with a single click but you need to make the experience a breeze for all visitors to your resource by investing in a great web design that will work perfectly.
Astro Strategist cum Business Astrologer Hirav Shah, who has been a part of many success stories in the eCommerce sector, says, “A worthy eCommerce web design is crucial for converting website visitors into potential customers. The design elements of your website, ideally, should make the purchase process and shopping experience as stress-free, easy, and quick as possible. You could be losing valuable customers, no matter how good your online advertisements are if your online store is not optimized for sales.”
He adds, “You could also be wasting your valuable ad dollars if visitors click off your site the second they get to it.”
Shah further explains, “Remember that an eCommerce website needs to follow certain principles in order to turn it into a happening virtual shop.”
Some of the elements that can make a difference to the hardcore shoppers as well as first-time visitors should include the following:-
Table of Contents
1. Ensure Trust
An online store should be attractive no doubt but it should appear to be reliable too. The shoppers look for privacy and security as they are going to pay by sharing details of their cards. It might be best to hire a reputable website company so that your website includes information about shipping and return of products. Your resource should also contain the privacy policy with visitors being allowed access.
2. Search Option
However, displaying the products should be your primary consideration. Add a search button across the pages so that the first time visitor does not have any problem in finding the right products. The search button or box should be recognizable instantly. Put it at the popular position i.e. top right-hand corner or center of the home page in order to facilitate more searches.
3. Filters
Admittedly you have a lot of products to sell. However, not every visitor would be interested in all the categories. It makes sense therefore to implement filters within the search button so that your prospects can pick and choose according to their need.
4. Special Offers
It is advisable to include a special text box announcing the best deals and discounts. Make sure to change it periodically and make a quick sale in the process. Sure, the amount that is being reduced is not too much but most visitors feel psychologically compelled to click on it in hope of getting a bargain. Make the option visible so that no visitor can ignore it completely.
5. Image
he quality and popularity of eCommerce website design depend on the presentation of images greatly. Your target audience will not be able to touch or feel the product physically. They will only have to assess it by viewing a related image. It is most important to use good quality images that depict a realistic picture. You should thus follow the guidelines laid down by Amazon in order to attract more viewers. Usage of white space is a criterion that needs to be followed diligently as well. Space between the products will not distract the viewers nor provide conflicting ideas. Using multiple images for a single product is a good idea as well. Presenting it from all possible sides will help to portray it more realistically. Adding a 360-degree view will be a perfect aid for a viewer who is in doubt about the efficacy of the said product. You need to keep the web pages uncluttered while displaying the products. Do not cram everything within a single page. Instead, divide the pages into categories thereby making it easier for the viewers to shop.
You also need to think about employing website developers Leicester along with skilled designers. Do not make an attempt to hire each professional separately. Outsource the project to an agency in order to save both time and money.
Hirav Shah concludes the discussion by saying, “The goal of every online store is to make sales, and a good e-commerce website design helps the company with that. Any modification should be based on the functional requirements, so find inspiration in real-life events. In most cases, they are aimed at extracting the optimum possible profit. The website design is an ever-changing landscape. Understanding user behavior, patterns, and the latest trends can give you the edge to boost your sales.”
Final Word
Who doesn’t want to experience success in business,?
But are you truly doing the right things to get there?
Can you honestly say that you are taking ACTION on your goals?
If you hesitated AT ALL answering any of those questions, you need to shift your focus to doing what’s necessary to get you the success you desire…
Without an actionable strategy, NOTHING is possible.
With Astro Strategy, EVERYTHING is possible.
So plant the seeds now for your future, and focus on investing energy in the habits that will create the results you really want.
NOW is the time to do the things that you have been wanting to do. Don’t procrastinate and rob yourself of a more compelling future…
What ONE goal will you focus on for a head start in 2021?
Any confusion or difficult YES/NO Business decision requires an expert opinion.
Just make sure your business strategy in terms of Brand, Sales, Marketing, Advertising, Mergers, Diversification, etc…is still on track to reach your goals. Business Astrologer Hirav Shah’s answers have proven to be game-changers.
It’s time to fire up your future!!
