In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.

But in today’s digital world, the possibilities are endless and overwhelming.

In this column, celebrated Corporate Strategist and Business Astrologer Hirav Shah talks about the modern techniques of promoting your business to capture local customers.

For the most successful people in the world, 2021 already started… Has it for YOU?⁣

Who doesn’t want to experience success in business,?⁣
But are you truly doing the right things to get there? ⁣⁣

With everything that’s happened this year, it’s natural to have questions about your business. Any confusion or difficult YES/NO Business decision requires an expert opinion. You may be eligible for a Business check-up with Business Development Strategist Hirav Shah to make sure your business strategy in terms of Brand, Sales, Marketing, Advertising, Mergers, Diversification, etc…is still on track to reach your goals. Business Astrologer Hirav Shah’s answers have proven to be game-changers.

Speaking on the current topic, Hirav Shah says, “As there are thousands of competitors available in the market. It is very crucial to promote your business to get an advantage over large companies. Getting business attention locally is a good strategy for building loyal customers and generating revenue.”

There are many platforms that would help at promoting your business without spending a heavy amount.”

According to Hirav Shah, the following 5 strategies are 100% foolproof techniques to capture customers.

1. Add your business on Google listing

Google is doing great by improving its local listing now displays results that are made for your location. For example, if you search for a restaurant, it will show you all in your city with a map location. So, it has almost become mandatory for a business to get listed on Google Listings and get noticed locally.

Google has made it easy for businessmen to modify your location on the map. You can also manage your Google Plus profile from the same place. You need to add for Google My Business and claim your listing. If you don’t have a physical store, you can even add your office location or even give details about your virtual site on the web and give details about your business.

2. Using social media platforms to get noticed locally

There are various options available online to go with when it comes to promoting a business on social media platforms. As we know that people are more attracted to it and using it for your business growth is a great strategy.

If you are not available for the marketing budget for promotion, you need to start with a free social media platform. For example, you can create a free business page on Facebook to promote your business. You can use thousands of social media platforms to promote your local business on the internet and make your local business remarkable.

At the initial stage, you can create profiles on Facebook, Twitter, and LinkedIn. This will not only help you get more customers but you can engage them and cab get valuable feedback about your products or services you are dealing in.

If you want to win customers on social media then post listing or publications regularly. If you post regularly, you will gain popularity and customers who can convert to your loyal customers at a later stage. You can share your business updates or news related to your goods or services and related stuff. The best way is to follow the influencers in your industry and monitor their activity.

3. Asking for customer feedback


When people are stuck and looking to solve their problems, they turn up to specific websites on the Internet. There are various questions and answer sites like Quora and Yahoo are popular places where you can find new customers. People also post their questions on online forums, as a business holder you can target those users.

Create accounts on these question and answer websites and start searching for your product or service. Start answering with the simple question and then move towards difficult ones. You can get a good amount of traffic every month from various platforms that are mended for solving queries.

4. Attending events and expos of business

These are the means to expand your network and find new customers who are interested in your products and services. Just search for business events at a specific location and your search results will come up with a list of upcoming events. Check All for events in various categories. Most of these events are organized to attract customers as well as distributors/resellers/consultants from various regions and it is the best strategy to get the local audiences for your business.

After attending some of these events you will surely benefit from the value you can get out of these events, so make sure you start attending these events on a regular basis for business improvement.

5. Build a YouTube channel for your business


You may be aware that nearly four billion videos are played on YouTube daily? This number is growing every passing day. So, it makes a whole lot of sense to upload a video about your product or service right away! The best part is, this video will appear in search results very easily as well as giving your product more visibility.

The local customer will check out your videos and you will get benefited from them as they are not only going to pay you for your online service but also visit your store for buying goods and services.

Bottom line: You can effectively promote your business, with or without money.

There are a plethora of options when it comes to promoting your business, no matter your budget. Implementing the strategies in this post is sure to pay off, especially if you regularly review and revise your strategy.